Interpretation Of Survival Skills In Clothing Discount Stores

Shopping malls and stores have cultivated the habit and determination of consumers to buy discounted goods, and have promoted the sale of discount shops (including online shops). From clothing to shoe bags, from books to magazines, the variety is continuously enriched and the team is growing.

However, this industry needs more integration with reality. The industry itself needs more development to avoid low price and vicious competition. A few days ago, the industry also revealed many survival skills of discount stores.

　 Basic profit

　　 Discount Store How cheap is the price from the sourcing unit? The manager of Wen Qing Road, for example, assumes that the ex factory price of shoes is 120 yuan per pair. If the shoes are over season, the brand owners and processing factories lose 10 yuan, then the purchase price is only 100 yuan. With a little more profit, the price of discount stores is cheaper than that of general brand shoes.

"But our shops must be bigger, with more styles and more choices. So in a certain period of time, a size shoe must have sixty or seventy styles for customers to choose. We spend a lot of money on shops. " "So we sell discounted brands different from shopping malls, we basically rely on volume, because to each pair of shoes, our profit is meager."

A person in charge of a discount shop in Zhonglian mall said that in the whole operation, only a small profit was obtained for the single item, and the speed needed to make money was to achieve profit by raising the turnover rate of the fund. Therefore, we should think twice about opening a discount store in the choice of store location, purchase channel and capital guarantee.

　　 Developing inventory starts

Many professional discount stores are developed from " Stock It started.

In a shop near the red flag Road near Zhonglian mall, it is seen that rows of clothes hangers are arranged in a row. The layout is much more compact than the general shopping mall. Besides, the specialized fitting rooms are omitted here, with only one corner surrounded by cloth for customers to try on clothes. "What we provide is tangible benefits." The person in charge said.

Some bosses used to make brand clothes. During the course of operation, he found that inventory problems made many garment enterprises difficult. If these items are sold at the original sales location, the sale will affect the sales of the next season, and even affect the brand's status in the mind of consumers. If not, they can only put their clothes in the warehouse, overstock the funds, occupy the stock, and the value will be lower and lower.

"Some stocks clothing No matter the style or the version, it can stand the test of time. It's a pity to pile up in the warehouse. Is it not a good way to sell a lot of goods and sell them together? With this concept, some employers start from here and come here every day. Of course, the inventory is unstable, and today we can not get this amount tomorrow, so we need to establish a wide range of contacts.

　 Market can expand

Spend less money to buy better products. Looking at the "80 percent off" and "70 percent off" poster on the front of the brand discount shop, many people will be watching the red flag Road, the "5 Yuan area", the "6 yuan area" and the "10 yuan area" in the red ring bookstore.

However, there is still a balance between supply and demand in the market economy. There are more discount stores and more supply needs. Therefore, there are more stores and more demand, and manufacturers are also starting to raise prices. They may not necessarily get the goods. This is what a boss said sincerely. "Everyone is cooperating on the same business. On the one hand, it shows that the industry has a future, and on the other hand, it can be replicated too strong. Therefore, we should improve the quality and service, or expand the discount field. In the popular words, we should have "core competitiveness".

"There are more possibilities in the field of discount," a boss who is now planning to take part in the discount industry, told reporters. "Although some discount stores have been very competitive, it is because they have not developed more fields and the concentration is too small."

"I think the idea can be expanded even more. Discount items include goods, services, such as beauty, housekeeping, consulting and so on. In addition, you can set up a cross industry discount platform, through which you can assemble a comprehensive discount service and then pack it up for sale.

"The development of this industry may just start."