The Breakthrough Way Of Ningbo En Kai Textile Company

Speaking of the status quo and the future, Shen Kun Chan, general manager of Ningbo en Kai textile company, has a very positive attitude.

"It is not a bad thing that some of the products of poor workshops are eliminated. It may be a good thing.

Those truly powerful enterprises, even small and medium-sized ones, will not go bankrupt.

The business I met almost the same size did not go bankrupt, but was pformed to survive.

We have a profit of about ten million last year, and there will still be some growth this year. "

He said, "the route we are going to take now is neither the original processing nor the high-end luxury line, but a labor intensive route that relies on design, creativity and price to win. The ZARA brand in Spain is an example for us to learn."

He said he will vigorously explore new markets, such as Russia and Eastern European markets.

"It is said that export to domestic sales is the way to break through.

Theoretically, it can be said that because the rules of the international market are different from those of China, the international market is more fair and pparent, so it is practically impossible for us to do foreign trade to do domestic sales.

"The local government of Ningbo is very open-minded about the industry's policies. The city's finance specially arranges 300 million yuan to reward the local products exported by the general trade mode through the tax rebate channel, creating a favorable policy environment for the pformation and upgrading of the industry.

However, enterprises can not rely on policy to eat, but rely on the market to survive. We believe that the spinning and weaving industry is an evergreen tree. Labor intensive is not necessarily a bad thing. The key is to get out of the road like ZARA in the international market.

"Many enterprises are expanding into the central part of China and Southeast Asia," Shen said.

We will also develop to the mainland. Such areas as Hubei, Anhui, Hunan and Jiangxi will become the important towns of the textile and garment industry in Zhejiang.

ZARA is a Spanish clothing brand, and also a franchise retail brand for ZARA brand clothing.

The secret of ZARA's success lies in customer orientation, vertical integration, efficient organization and management, emphasis on the speed and flexibility of production, no advertising, no discount, and small batch and redesigned marketing strategies.

Reporters learned that Mao Guanglie, mayor of Ningbo, said in Wuhan recently that because Ningbo's development has been affected by the bottleneck of land resources and the financial tsunami, there is indeed a consideration of increasing the pfer of industries to the mainland.

In addition to Wuhan, Ningbo is also preparing to take Zhejiang cities, Nanchang, Chongqing and Chengdu as strategic cities to work together.

Yang Jing: editor in charge