Ali Frequent Cross-Border Investment Facing The Challenge Of Resource Integration

< p > Alibaba used to be platform thinking, but pure platform business has limitations. Investment logistics and department stores can enlarge platform business.

But the biggest challenge of investment and acquisition is integration and resultant force.

Online investment is more difficult to integrate and docking because of the traditional upstream and downstream links.

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< p > a household appliance industry has revealed that the investment of Tmall and the big household have not yet been integrated until now.

Yintai and Ali's resources integration is more difficult, resulting in short-term results is very difficult.

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< p > < strong > Alibaba wants to break through the business limitations of e-commerce platform < /strong > < /p >

< p > Alibaba is extending from platform electric business to diversified electric business, investing in the pformation of platform business.

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< p > technology industry watchdog Kim pagi believes that behind all Alibaba's layout is the upgrading of the e-commerce platform.

"The era of electricity supplier dividends has ended, Taobao is facing pformation, to find new bright spots."

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< p > earlier this year, Alibaba announced that ALL IN mobile providers and Taobao mobile will be pformed into mobile commerce.

This means that the next step of Alibaba will be combined with the entity business.

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After P and more business cooperation with Yintai, the two sides intervened in capital cooperation. Alibaba group announced a strategic investment of Yintai business with HK $5 billion 370 million.

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< p > angel investor Ma Haiping thinks Ali investment is very normal.

"Any company that is strong or strong in line is hard to make O2O based on its own resources. It needs the deep combination of quality resources on line and line."

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< p > "online and offline backstage, foreground docking is very complex, must be deeply integrated, together" practice hand ".

Ma Haiping believes that the deep combination of Internet Co and traditional formats will become a major trend.

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< p > an investor believes that Alibaba investment in Yintai, apart from expanding mobile commerce, there are also reasons for competitors.

In the field of mobile terminals and payment, Tencent is facing challenges.

In the past, WeChat has worked with Wangfujing department stores, new world department stores, top grade discounts and other companies to explore O2O.

Based on WeChat public accounts, a closed loop of online and offline integration is formed.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > resource integration < /a > Save challenge > /strong > /p >

< p > in addition to Yintai business, Alibaba's online investments include rookie network and < /p >.

< p > Haier's logistics.

There is also Yintai in the rookie network.

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< p > last May 28th, Ali joined the Yintai group, Fosun Group, Fuchun group, Shun Feng, Shen Tong, Tong Tong, Tong Tong, rhyda to set up a rookie network of logistics companies.

Tmall accounted for 43% and Yintai shares accounted for 32%.

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< p > last December, Alibaba Group invested HK $2 billion 822 million in Haier electric appliances. Ali gained 2% of Haier electric appliances and 9.9% of its daily stock.

In the future, Alibaba group will hold 34% of Japan's logistics.

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< p > it can be seen that Alibaba's online investment involves the upstream and downstream industries chain, mainly around O2O and logistics, and the last mile logistics is an important part of O2O.

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< p > Ali invest in Haier Electric's "a href=" //www.sjfzxm.com/news/index_c.asp "> SUN Shun logistics" /a ", which is intended for the distribution of large household appliances and household goods. This is the weak link of the third party logistics company. It has established 26000 shops in the 26000 townships and has 190 thousand village level liaison stations.

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< p > however, resource integration is not easy.

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< p > a home appliance industry personage said, "Sun Shun" is mainly in the three or four tier market, but the characteristics of the three or four tier market are scattered consumer capacity and small batch pick-up. There are numerous home appliance distributors, and the distribution network is scattered. They operate flexibly and sell mainly by selling nepotism, and Ali is hard to integrate in the short term.

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< p > a person familiar with the matter said that Tmall's home appliances and large household have not yet been finalized.

"Integration of front desk and backstage is not so easy."

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Alibaba < /a > cooperation with Yintai, we plan to open up from many aspects such as marketing, inventory, payment, membership system and so on, share the commodity database, and the commodity information can be querying online and offline.

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< p > Tmall COO Zhang Yong said that if the system explored and constructed by the two sides is successfully implemented, it will be open to the society.

At the same time, he said frankly, the biggest difficulty of cooperation between the two sides lies in the digitalization of commodities and the interoperability between online and offline businesses. "For retailers, changes in the presentation process of membership, payment and final goods are common problems faced by all retail formats."

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< p > "at present, the investment of Alibaba under the Internet involves different sectors, and the plan of resultant force has not yet been seen."

An industry insider said.

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