Sales Of Department Stores Increased Year-On-Year, And Sales Promotions Affected Gross Margins.

< p > < strong > heavenly beauty + a href= "//www.sjfzxm.com/news/index_c.asp" > discount promotion < /a > /strong > /p >

In April, the retail industry was originally off season in the year of P. Influenced by the overall economic environment, the major department stores launched various promotional activities to stimulate consumption during the three days of Qingming small holiday. They launched new promotional activities such as Guang Bai department store, friendship store, Tianhe department store, Hai Yin and another city.

< /p >

During the Qingming holidays, thunderstorms affected people's interest in going out to play, while the shopping malls in all major markets were beautiful. People chose to hang out in the mall for leisure and shopping. A number of department stores said that during the holiday season, people in the field were moving, such as Panyu's sea seal and another city, which means "passenger flow increased by 50%".

< /p >

< p > besides, popularity is also coming from the department store's sales promotion.

The new express reporter learned that the Qingming small holiday has become a node of department store promotion, such as the 20 percent off new products of Guang Bai department store, the anti season promotion rate as low as 90 percent off, the modern department store shoe Festival 200 yuan to be sent to 100 yuan, the Tianhe City Department store most commodity 30 percent off, and so on.

< /p >

< p > discount has contributed a lot to sales growth. In another city, Hai Yin has mentioned that the sale of A seats is low and B seats are sold from 90 percent off to 3, which brings 10 million 500 thousand yuan sales for Qingming three days, an increase of 23% over the same period last year.

Modern department stores also say that the three day holiday can increase sales by 35% over the same period.

In addition, Xinguang department store and Tianhe department store revealed that sales increased by 8% and 10% respectively, while sales of Wangfujing department were flat.

< /p >

< p > < strong > just need to buy < a href= "//www.sjfzxm.com/news/index_c.asp" > consumption dominant < /a > < /strong > /p >

< p > "nowadays customers are very rational in their consumption. As long as the retail price is within their expectations, they can still stimulate energy consumption.

This quarter to 90 percent off sales campaign can boost sales, indicating that clothing prices gradually return to market expectations.

Guang Bai people said.

< /p >

< p > in fact, in the first two months of this year, the total retail sales of social consumer goods slowed down compared with the same period last year. Affected by the economic situation and policies, the consumption of the public has returned to reason, and sales of commodities have just been booming, such as spring and autumn clothing, seasonal air conditioners, and gold needed for the wedding season.

< /p >

< p > horse year is a good year for marriage. Spring and summer are the peak season for marriage. People's demand for gold continues to rise, plus gold prices remain weak and gold jewelry sales are booming.

The sales staff of Guang Bai gold and jewellery building also mentioned that most of the citizens who buy gold are for their own use or gifts, and rings and dragon and Phoenix bracelets are very popular.

According to Dongshan Department official, gold jewelry sales are ideal. The previous two days data estimate that the three day sales of these products increased by 15% or more.

At the same time, with the increase of air temperature, sales of air conditioners were ideal, and more than 240 units were sold in the first two days.

< /p >

< p > < strong > Sales fatigue, inventory turnover days increased < /strong > < /p >

< p > in fact, sales promotion of department stores has slowly emerged even though there are promotions.

Data from flush iFinD showed that nine of the 15 department stores increased their turnover days, and doubled at most.

An insider explained to the new express reporter that the number of days of inventory turnover is a measure of the operating capacity of an enterprise. In a retail enterprise, the number of days when goods begin to sell to sell in the retail business, the larger the number means that the liquidity of enterprises is affected by the backlog of commodities. "Simple understanding is that sales are weak."

< /p >

< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > rent > /a > labor force increase and operating cost < /strong > /p >

"P", "Ruan Bai Xin", a researcher in CITIC retail consulting industry, believes that in recent years, housing prices have continued to grow rapidly. The investment in commercial property after the adjustment of residential real estate has accelerated the rate of rents, which has led to an increase in rental costs.

It is reported that the average rental cost of chain enterprises has increased by about 30% on average, and the high rental cost has led to "closing shop tides" in many cities in 2013.

In addition, along with the continuous rise of prices, the cost of manpower has also risen. Data show that the average annual increase in manpower costs is 10%-15%.

< /p >

< p > "department stores as a traditional sales and service industry, the proportion of human cost expenditure is huge, and the loss of labor cost advantage has greatly weakened the competitive advantage of China's department stores."

She believes that excessive rental costs and labor costs are undoubtedly a great impact on the department store industry.

< /p >

< p > to this, Wangfujing department stores also mentioned in the 2013 annual report that the price increase and competition brought about by macroeconomic pformation have led to the rapid rise of social costs and the limited space of cost compression, which has brought pressure on the businesses that fail to make profits.

< /p >

At the same time, the department store industry is also facing the impact of new retail formats, such as professional shops, shopping centers, and the rapid development of P.

Faced with such a situation, department stores are exploring new models, such as Guangzhou friendship in Oteri J format, Guang Bai Department Store remolding online shopping mall, Wangfujing department store and WeChat cooperate to play "O2O" brand.

Ruan Bai Xin believes that the arrival of 4G consumption and the deepening of mobile Internet penetration make the way of shopping show new characteristics of the times.

< /p >