Local Brand CIIIC Outdoor Sports Shoes Rank First In The Market Sales Volume

< p > here, the world is < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank".

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< p > recently, the "eighteenth national marketing leading brand information conference" organized by the authoritative CIIIC of the National Bureau of Statistics (China industry and enterprise information distribution center) announced the leading brand list of China's outdoor sports shoes Market in 2013. The top three brands were captured by CAN TORP (Ken Tupu), < a href= //www.sjfzxm.com/news/index_x.asp, TOREAD < /a > (Pathfinder) and Colunmbia (Columbia), and the top two were Chinese local brands.

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< p > expert analysis shows that while China's outdoor market is growing at a high speed, the outdoor sports shoes market has also entered the era of the Three Kingdoms era, forming the pattern of the three brands of international brand, local brand and sports cross-border brand.

According to the report released by CIIIC, the development of outdoor market tends to slow down in the past two years, but for outdoor brands, the threshold for the future will be higher and higher. Although some sports brands and foreign trade enterprises enter the outdoors through cross-border pformation, there will not be a large number of brand influx.

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< p > industry analysts believe that the average growth rate of China's outdoor products market over the past 10 years is over 40%, and the total retail sales from terminal 10 billion to over 20 billion yuan.

With the intensification of market segmentation, climbing shoes, mountaineering boots, hiking shoes, tracing shoes and multifunctional shoes occupy one place in the world.

In the European market with a high penetration rate of outdoor sports, shoes account for 25% of the sales of outdoor retail markets.

In China's outdoor footwear market, mountaineering shoes and hiking shoes are the most powerful and most popular, and multi-functional outdoor shoes are the most widely used.

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< p > CIIIC (China industry enterprise information distribution center) is an authoritative institution specially issued by the State Statistics Bureau to release information and other important information of major industries and enterprises in China.

Based on the authoritative data background of the National Bureau of statistics, the center adopts a scientific statistical analysis method to comprehensively monitor the market changes and pay close attention to the development of enterprises. By providing information release, < a href= "//www.sjfzxm.com/news/index_c.asp" > industry < /a > Enterprise Statistical Yearbook and market analysis report, it provides strong basis and important reference for government departments and enterprises to make scientific decisions.

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