Three Main Reasons For The Illness Of Sales Promotion

< p > < strong > lack of knowledge < /strong > < /p >

< p > < a href= > //www.sjfzxm.com/news/index_c.asp > promotion > /a > what is it? What kind of role do promotions play in the new market environment? Is promotion simply a discount on price? Why do sales still go up after a discount? < /p >

< p > many businessmen and even professional promoters have become increasingly vague about the understanding and understanding of sales promotion. How to reposition and think about sales promotion has become a thorny problem that has to be solved.

That is to say, the importance of how to operate the promotional tool is not the method itself, but what problems can be solved by the promotion. < /p >

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< p > there are still many problems in how to promote sales promotion in addition to knowing how to promote sales promotion to a href= "//www.sjfzxm.com/news/index_c.asp".

The inherent promotion experience, in the new market environment, the level is getting lower and lower.

It is becoming more and more important to find new promotion modes and promotional combinations, and to re apply sales promotion.

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"P", for example, may be a promotional weapon that will never fail. For example, "there is no brand loyalty that can be offset by 2 cents cheaper." even though this seemingly simple sales promotion method, different businesses will have different effects.

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< p > for example, when we promote sales of celebrity palm computers, a href= "//www.sjfzxm.com/news/index_c.asp" > system design < /a >, the promotion of "popularization storm" has pushed the price to a new height. The purpose of publicity is to let consumers use the "higher quality and lower price" palmtop computers. The sale promotion has become an important tool to communicate with consumers and establish brand understanding and loyalty. This way of operation has gone far beyond the bottom level competition of vicious price reduction.

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< p > < strong > planning inadequate < /strong > < /p >

< p > few enterprises have made overall and meticulous planning for sales promotion. Most enterprises are rushing to battle when they are promoting sales, or inertial thinking leads to seasonal or seasonal promotions.

In this way, there is no systematic planning promotion, and naturally there will be many problems. Especially when everyone is doing this, in the background of keeping pace with the wind and comparing with others, it will be hard to see the excellent form of promotion.

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