Buyi Port To Build O2O New World Of Light Textile And Clothing Wholesale

< p > light textile < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry has experienced more than thirty years of ups and downs, and now it has entered the era of full channel marketing.

The ground needs traditional marketing, online e-business needs full network marketing, and the newly emerging mobile terminal providers need more combination of online and offline (O2O) marketing, so the full channel marketing has arrived.

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< p > in fact, powerful textile and garment enterprises have begun to enter the mobile Internet, and the paction is getting bigger and bigger.

Fu Zhiyong, general manager of iPhone consulting, said: "with the free entrance of WeChat and other Internet fueled, the company that understands products, brands, users, R & D and procurement systems will become a powerful force in the field of e-commerce.

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In the face of the comprehensive mobile marketing process, when p is more and more people are still waiting for it, Buyi port has pioneered the development of the leading mobile marketing platform, short for Buyi port micro shop, and then opened up mobile O2O marketing, laying a milestone for the mobile terminals of textile and clothing.

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Wei Shunwei, who has been branded by the Buyi port platform, has adapted to the market changes. The director of operations, Mr. Wei Shunwei, said that the orders of Jia Yi beauty did not decline in the past two years.

In Wei Shunwei's eyes, the clothing wholesale market merchants must pform and upgrade, online and offline integrated marketing, make use of Buyi port platform and micro shops for online wholesale, and get more orders customers. At present, Jiayi Jiayu orders over 20 orders per day at the mobile terminal through the Buyi port micro shop; the reasons for the closure of some wholesale clothing businesses are not only caused by the European debt crisis and labor cost rising, but also the opportunity to seize the Internet in the channel. Now we are following the footsteps of the Internet, opening shop through Buyi port platform, making use of online development customers, obtaining more orders, and then serving customers online, so that more customers and businesses are becoming more and more strong, and sales are growing steadily.

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< p > < strong > focus on Buyi port micro shop < a href= "//www.sjfzxm.com/news/index_s.asp > > clothing wholesale < /a > convenient" /strong > /p >

< p > Shu Huaqing, general manager of Buyi port, said that the micro shop should seize the needs of users and constantly improve its service function in the functional details. The background and the PC terminal will get through. With the integration and connectivity and one-stop service characteristics, the micro shop will be able to meet various marketing needs such as O2O, socialized membership management, distributor management and mobile electricity business, and help light textile and garment enterprises open the door to mobile marketing.

Based on the major wholesale trading circles in Guangzhou, we focus on the wholesale of light textile and clothing, and the Buyi port micro shop aims to build a clothing distribution platform for the majority of light textile and clothing businesses in the mobile era.

The emergence of micro shops can not only bring shocking marketing effects to the wholesale of textile and clothing, but also realize the brand management of clothing. < /p >

< p > < strong > micro shop online mobile marketing outbreak < /strong > < /p >

< p > the rapid popularization of mobile terminals and the change of people's life style, especially the change of users' habits, have already broken out in the era of mobile. In the face of mobility, how to develop mobile marketing for garment wholesale enterprises has become an urgent problem for enterprises to think about.

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In the era of mobile Internet, textile and garment enterprises must strive to survive and develop in the future. They must specialize in the field of technology, and all businesses must be remembered. Precision, interaction and word of mouth should be remembered in P.

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< p > < strong > How can businesses develop and expand in the era of instant shop? < /strong > /p >

< p > > General Manager of Buyi port, senior < a href= "//www.sjfzxm.com/news/index_f.asp" > electricity supplier < /a > marketing senior lecturer Shu Huaqing said: "the textile and garment industry belongs to the traditional light industry. First of all, we need to do effective localization marketing, first landing, and finding a loyal user from the nearest distance, forming a circle, and then copying it to the online.

The most difficult part of marketing is to manage users and explore users. Today's society is no longer the era of advertising on the poles and leaflets on the street ten years ago. So we must integrate mobile, PC and physical stores with the help of mobile marketing platform. This platform is "one-stop" integration of the most basic mobile application and mobile Internet technology, and it will become a full channel marketing network.

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