Interview With Li Feiyue, Chairman Of Pink Wardrobe Fashion Group

Mr. Li Feiyue, chairman of the P fashion group, from the beginning of the establishment of BBLLUUEE brand, has constantly brought changes and cross-border initiatives to Shenzhen women's wear.

He has been seeking the compatibility between business and art, finding the balance between life and work.

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< p > 2012, the blue wardrobe set up an art troupe of employees, first fashions of fashion musicals in 2013, and fashion scene musicals will be introduced again during the Shenzhen trade fair in 2014.

Meanwhile, the 1200 square metre "Lifisee art space" of the pink wardrobe fashion group will be unveiled at Shenzhen century Hui shopping mall in August.

In the late spring and early summer of May, we followed the a target= "_blank" href= "//www.sjfzxm.com/" > the clothing /a /a Industry Association, and entered the pink wardrobe again. We listened to Mr. Li Feiyue, chairman of the pink wardrobe fashion group, and talked freely about his leaps from clothing to art.

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< p > < strong > from clothing to art to find brand unique temperament < /strong > < /p >

Reporter P: Hello, Li! I heard you had big moves this year. Can you tell us in advance? < /p >

< p > Li Feiyue: in August this year, in the two floor of the Century Shopping Center, the most prosperous Huaqiang North business circle in Shenzhen, our 1200 square meter "Lifisee art space" will also be unveiled. This is the best way to disseminate the best brand idea and artistic lifestyle on the basis of many years of art exploration.

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< p > 2012, the pink wardrobe set up a staff Art Troupe. This allows us to quickly establish aesthetic awareness of fashion through art and let me return to fashion from fashion.

In 2013, we created a fashion musical, the world's first creation of fashion art and musical art.

This year we also set up a shadow play club to integrate Shaanxi shadow play and Hunan shadow play into the heritage and protection of folk art.

In July, China Shenzhen international a target= "_blank" href= "//www.sjfzxm.com/" > brand clothing < /a > a target= "_blank" href= "//www.sjfzxm.com/" > dress "less than" during the trade fair, the pink wardrobe Art Troupe will also launch a fashion scene music drama.

The crossover between art and fashion precipitates the unique cultural gene of BBLLUUEE brand.

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< p > < strong > from the clothing crossover art into the consumer's heart < /strong > /p >

< p > reporter: why does a clothing brand need to cross the art frequently? < /p >

< p > Li Feiyue: the brand needs to return to life and fashion needs grafting art.

Lifisee art space is an art experience space for life.

In the 20 years of Fashion China, Chinese costumes are working hard.

Over the years, I have frequently walked in Europe, especially the private contacts with Mr. GLASMAN, President of the French Fashion Association, which made us realize that the advantages of European fashion originate from the blending of art and life.

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In the past few years, we have been buried in the business of "P" and "pink wardrobe". In recent years, through brand pformation and upgrading, we have implanted art into the brand, looking for crossover between art and fashion.

In the Lifisee art space, the blue wardrobe Art Troupe provides art exhibitions, artistic experience and art education to consumers. Through various art salons and fashion PARTY, it spreads life style of art, making fashion and music, dance, art and many other kinds of art blend together, and establishes the emotional connection between fashion brands and consumers.

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< p > < strong > from musicals to art space, let fashion return to the essence of art < /strong > /p >

< p > reporter: from musicals to art space, what do you think is the significance of a fashion brand upgrading? Is such a leap also a leap in the blue wardrobe? < /p >

< p > Li Feiyue: whether a href= "//www.sjfzxm.com/news/index_c.asp" > pink wardrobe < /a > Fashion musicals or Lifisee art space, we are all returning to the artistic essence of fashion and spreading the artistic concept of fashion life.

Through the experience of lifestyle art, we enter the hearts of consumers.

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< p > "Lifisee art space" is an artistic attempt to connect consumers' inner needs in the new consumption era.

It realizes cross-border innovation of art and fashion, and rebuilds the emotional connection between fashion brands and consumers.

It is also a new understanding and new attempt of the blue wardrobe fashion group on the Chinese clothing market, opening up a new business culture centered on consumers, and also a new exploration and new thinking for the Chinese garment industry.

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