COO Xiaoyao Zi: Two Dimensional Code Is Mobile Strategy "Key".

< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > Product Service < /a > can be "code" < /strong > /p >

Less than p days ago, Alibaba released the platform of "code for scouring". In the introduction of Xiaoyao, the two-dimensional code was used in the pre-sale, sale and after sale processes of Alibaba.

Among them, the "commodity code" allows Taobao and Tmall consumers to find products that are exactly the same as those on the line. Consumers can scan the barcode and two-dimensional code on the goods and enter the Taobao and Tmall pages.

The "service code" appears in the package, which can be used to obtain instructions, confirm receipt and wake up customer service.

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< p > "based on these codes, we hope to bring different experiences to consumers and bring an opportunity to discover new virtual worlds, which can better link various physical scenes such as ordinary commodities, physical operations, media and virtual world."

Xiaoyao said.

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< p > in fact, as early as the 90s of last century, the two-dimensional code has emerged as an information carrier.

In the process of the development of wireless Internet, a large amount of information, rich content, fast and simple two-dimensional code, pointing to more ever-changing.

Xiaoyao believes that the accumulated users and data in Taobao over the past decade can make the two dimensional code, bar code and wireless Internet more closely linked, providing different experiences for Taobao users.

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< p > < strong > code has media attribute < /strong > < /p >.

< p > in fact, Alibaba's "code Amoy" strategy is not only reflected in the sales terminals of Taobao and Tmall.

At present, Taobao has collaborated with Pepsi Cola and Tsingtao Brewery brands in the "interactive code". Consumers scan the two-dimensional code of Pepsi Cola and Tsingtao Brewery bottles through Taobao mobile phones, and interact with consumers more simply, thus accumulating consumer data and achieving repeat sales.

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< p > in the view of Xiaoyao Zi, under the action of the two-dimensional code, the goods in the consumer's hands have become a digital media, and become a communication channel through mobile phones, which is a "end" media attribute of the two-dimensional code.

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< p > further, Alibaba hopes to combine traditional print media with Alibaba's commodity library and consumer base through "media code" to become a digital media.

"For example, a mobile phone brand can advertise in the newspaper, and it can be purchased directly through the scanning code. Such an image advertisement has an effect. For many businesses, it is an ideal choice to interact with users based on paper media."

Xiaoyao said.

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< p > there is a saying that < a href= "//www.sjfzxm.com/news/index_c.asp" > Alibaba < /a > has been "media oriented" in recent years. On the one hand, it has acquired acquisitions in the field of culture and media. On the other hand, it has co operated with many metropolis newspapers and launched "code Amoy" in front page headlines.

Taobao has mentioned that the number of media coverage will expand from 12 to 40-60 because of the good effect of "media code".

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > O2O < /a > is a false proposition < /strong > /p >

< p > "connecting different industries online and offline, upgrading different products to new business supported by Internet thinking and Internet behavior is an inevitable process, but different industries choose different ways and business models. It is difficult for us to solve it with a universal and unified O2O proposition."

When it comes to whether or not code will be a O2O solution, Xiaoyao says, "O2O is a false proposition."

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< p > Xiaoyao Zi believes that there are possibilities in the department store, convenience store, supermarket, home decoration, building materials and other industries that the traditional business mode can turn into a new business form by Internet. But it needs to see the industry scene and analyze the "pain spot" of the subdivision industry.

In his view, what Alibaba is considering is how to bring consumers' data, commodity data, business resources and a large number of new assets acquired by Alibaba in the acquisition and investment of Internet assets in the past time.

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< p > "for O2O, in fact, we can not tell who online is offline today. As long as you are Internet, it is the prototype of new business."

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