It Is The Absolute Principle That Customers Can Make Money Selling Your Products

1、 From manufactor From the perspective of ABC, customers are divided into several categories. What is your customer positioning? Individual investors, or major customers or key customers, or regional model customers, a single spark can start a prairie fire. Which customers are your "stars"? What are the competitors of these "star" customers and how many resources do they have? How can customers make money by selling their products under the utilization of relative resources?

2、 "Sell" is not equal to Marketing "Selling" is just a simple exchange process, that is, paying money and delivering goods. Marketing is the whole service activity to achieve this exchange to meet consumer needs, that is, the process of upgrading products to brands. If the customer only knows "selling", he will not "manage", and only sells short-term benefits.

3、 Whether the products are of the same quality as others, and how should the products be subdivided and positioned? In which region and in what format? What are the conceptual selling points of the product (price, function and other elements)?

4、 Product is not equal to brand, brand It is based on the establishment of consumer loyalty to save consumers' time and energy in shopping. If products are not differentiated by the concept of brand, consumers will be difficult to identify their differences. Brand reduction is the product, and product enlargement is the brand. Brand resources are a process of repeated accumulation. How to position the brand? How to plan the brand image?

5、 Making money is making profits. Marketing is composed of sales revenue, expenses (expenses) and profits. This shows that marketing management is very important. Cost and return on investment are close to efficiency. It is not good to fertilize without growing crops. In addition, just because customers make money, but manufacturers do not make money, it is not a win-win situation. The quality of enterprise life is reduced, and dealers cannot make money for a long time. Only when customers sell products and manufacturers of manufacturers, is it a mutual complement of resources and management, not just a "near profit" behavior. How to establish the game rules for manufacturers to make profits? For vulnerable enterprises, this rule must comply with the principle of low cost and rapid growth. The implementation of this principle is not for manufacturers to grasp their fists and reclaim, but to open their hands and applaud.