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Korean Retail Industry Has Launched Pope Marketing.

2014/8/12 12:03:00 73

Papal MarketingKorean RetailPromotional Activities

< p > Rome Catholic Pope Francis will enter Seoul airport on the morning of August 14th for a five day visit to South Korea.

The local retailers market has launched "a href=" http:// www.sjfzxm.com/business/ "Pope marketing < /a >.

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In the report of < p > August 12th, it was learned that when the Pope Francis of Rome was about to visit Korea on the 14 day, the "a href=" http:// "www.sjfzxm.com/news/index_p.asp" > the Korean retail trade < /a > the whole world launched the "Papal marketing".

The Vatican culture lectures in department stores and special promotions in convenience stores are typical examples.

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< p > Lotte Department Store invited Hong Xiuyan, a travel writer, to hold a "Vatican road" lecture at a mountain store and silkworm shop on 12 and 17 days respectively.

Modern department stores will hold a special lecture on "Pope loving artist Michelangelo" on 19 and 28 days respectively at the gull Ting headquarters and Trade Center store, including the production process of the zenith painting of talented painter Michelangelo.

There will also be lectures on studying and drinking French red wine, including the Pope's New Castle, known as Pope's red wine.

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< p > large supermarkets and convenience stores will hold special "a href=" http:// "www.sjfzxm.com/business/" promotional activities < /a > at the Pope of Seoul, such as Guang Hua men, Ming Dong and Chung Qing Road.

The convenience store CU will set up a simple counter for sale of mineral water and drinks at the ceremony of "Yin Zhong Paul and his fellow martyrs 123 people".

Lotte Mart will sell sunshade, fruit, mineral water and other commodities at 6 stores near the Datian area at the Sixth Asian Youth Conference held by the Pope.

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< p > it is reported that the sales volume of books has increased by 11 times as soon as the Pope is about to visit Korea.

The most famous bookstore in South Korea showed that 2858 books sold in July were 11 times higher than the same period last year (238 copies).

Meanwhile, the mineral water "stone water" of hight dew beverage company has been designated as drinking water for Pope's visit to South Korea to be held in the middle of this month.

Therefore, "Shi Shui" has become the only "Pope drinking water" in the Korean domestic mineral water brand.

"We will provide" stone water "to the Pope, Pope entourage and Catholic Mass attendants during the visit to Rome from 14 to 18 this month, he said at 6.

It may be that the product has been approved by the US Food and Drug Administration (FDA) quality standard and won the world food quality assessment (Monde Selection) Award for 6 consecutive years, and the quality has been recognized, so it has been designated as the Pope's drinking water.

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< p > it is understood that the Vatican has revealed that Rome's Pope Francis will visit South Korea next week, which will enable the Pope to have a rare opportunity to communicate directly with the Chinese leadership, because the Pope will fly over China's airspace.

According to the Vatican etiquette, the Pope usually sends greetings to the leaders flying across the country.

A Vatican spokesman said that the Pope Franciscan flew over China during the 13 to 14 August flight to South Korea, but the Pope's blessing is not yet clear.

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