The Reasons Behind The Breakthroughs In China Textile Home Textiles Orders From 10 Thousand To 80 Thousand

< p > > the world's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian to introduce the Chinese textile home textiles: 10 thousand to 80 thousand breakthroughs.

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< p > from May to August this year, Shandong Binzhou textile Limited by Share Ltd signed orders with large importers from the United States, and the number of orders for home textile products broke from 10 thousand pieces per month to more than 80 thousand pieces.

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What is the reason for the doubling of orders for p?

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< p > < strong > tailored for us customers < /strong > /p >

< p > Hua Hua Textile Co., Ltd. is leading industries such as "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a ", printing and dyeing, home textiles, clothing and so on, and its products are exported to the United States (70%), Australia and other countries.

According to Qu Weihua, business manager of China textile home textile branch, in April this year, the representative of the large textile and textile company, which was co operating with China textile, went to China textile to conduct a field trip to negotiate and further expand and strengthen cooperation between the two sides.

At present, the trading company has more than 10 thousand orders for home textile products in China textile company every month. The business negotiation has further refined and expanded cooperation in home textile product design, flower pattern selection and fabric types on the basis of further consolidating the size of the original order, and realized the doubling of the order volume.

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< p > "according to American customers, Americans prefer simple printed products and plain coloured cloth products. In fabric and flower design requirements, plain products are more focused on fabric finishing, such as handle and wear-resisting properties, while on the printed products, the customers prefer a simple, elegant, refreshing and elegant printed or jacquard product."

Qu Weihua said that the total cotton yarn density of Hua Hua is 300 ~1000 roots, high counts and high-density series bedding products, which are most popular in the US market. The order signed with American customers is a high-density and high-density series of bedding products with a density of 300 cotton sticks. In the process of making products, customers usually choose double needle sewing products, and there are few requirements for decorative Flaping, embroidery and so on. In terms of product style, the customer order product is consistent with the pure and natural design concept advocated by China textile company's design style.

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< p > < strong > collision and fusion of ideas and models < /strong > < /p >

"P > Hua textile has established a long-term cooperation agreement with the US customer as the first supplier of American customers in China." China textile home textile "products account for more than 15% of the total US orders in the US market.

This American company is a larger importer in the United States. Its products are mainly sold to large retail stores in the United States, such as WAL-MART, Jcp, Target, etc.

In the past few years, when the US trading company was developing the US market, the orders for home textile products were mostly processed. In recent years, the company's industrial extension speed has been quickened, and its pformation and upgrading strategy has been speeding up. It has gradually changed from the processing marketing mode to the terminal market direct mode, and from manufacturing to brand marketing.

And China textile company has been strengthening the concept of brand operation in the marketing of home textile products, which is in line with the development mode of the American customers.

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"P >" in 2013, we set up the China spinning American company in the United States, becoming a direct window to the American customers.

In addition, we also hired the US local a target= "_blank" href= "//www.sjfzxm.com/" > the designer < /a >, they know more about the local residents' demand for home textile products in the design style and fabric selection, and integrate their design ideas with the finished products designers of China textile company, and the home textile products designed by the US are gradually accepted and loved by the American market consumer groups.

According to Guo Xuecui, director of the Propaganda Department of Huafang enterprise culture center, in the first half of this year, the American customer who worked with China textile company held a procurement meeting in Hongkong. The enterprises participating in the procurement meeting had only 15~20 minutes of product exhibition time on average. In the limited time, 3 of the 9 design products submitted by the designers of China textile company were recognized by American customers and were selected for the next season popular products of American customers.

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< p > < strong > promote independent design and strengthen brand < /strong > < /p >

< p > "when initially working with us customers, it also encountered problems in product proofing speed and product quality. Later, we accelerated the communication with the grey fabric factory, speeded up the product proofing inside the company, and specifically discussed the printing and dyeing process to enhance the product. In the late efforts, we quickly produced samples that met customer requirements."

According to Qu Weihua, China textile has its own advantages in the supply and selection of home textile finished fabrics. In recent years, the company's industrial chain has been continuously improved. The spinning company established in 2012 has provided protection for the fabric customization. Moreover, the strict quality control and control of Huafang's printing and dyeing process has provided strong support for China Textile's home textile products according to the fast reaction of the market, the opportunity to seize the opportunity, and the promotion of independent design products and brands.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Hua textile company < /a > was successfully upgraded to "state-level enterprise technology center" in 2014. The number of us orders doubled, and the confidence of China Textile in developing the global market in the future was also enhanced.

In the next 3 years of China textile company's planning, brand strategy is one of the core development strategies. In 2014, China textile will continue to expand the marketing field on the basis of consolidating the original marketing channels, and establish strategic cooperation relations with many large business companies in Southeast Asia, America and Europe.

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