Five, Five Months In Two Months, The Shenyang Market Started Capital War.

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Xiaobian network to introduce five enterprises are trading five months in Shenyang, the capital market war.

All actions are carried out quietly. When consumers in Shenyang are shopping around in Zhongjie and Taiyuan street, most people do not know that there is a fierce battle for capital in the two golden business circles.

Yesterday afternoon, when she was shopping in the new city of shield, Ms. Jiang found that some of the brands she had visited before had already been removed.

A businessman revealed that the shopping center will rearrange its format in August, and it is said that some of the businesses will be back.

Subsequently, the reporter contacted the Propaganda Department of the shopping mall, and the staff said the leader was not there, and how to adjust it was not known.

In fact, it is not just a new city in Shenyang, but also a business way in recent years.

Where are the roots of these changes?

In June 12, 2014, ZTE commercial announcement said that the company and dun an Holding Group Co. Ltd. would sign the "business cooperation framework agreement".

In June 13, 2014, ZTE announced that as of June 10, 2014, the big business group held 13950305 shares of ZTE, accounting for 5% of the total share capital.

In July 10, 2014, ZTE commercial announcement said that the large business group owned 27900654 shares of ZTE, accounting for 10% of the total share capital of ZTE.

In June 27, 2014, the commercial city announced that the commercial city intends to sell the 99.94% equity interest of Liaoning logistics and 100% equity interest of the company.

In July 5, 2014, the commercial city announced that Shenyang commercial city subsidiary company

Tiexi department store limited and Shenyang maiye Real Estate Co., Ltd. signed the agreement on business trusteeship.

All actions are carried out quietly. When consumers in Shenyang are shopping around in Zhongjie and Taiyuan street, most people do not know that there is a fierce battle for capital in the two golden business circles.

Commercial alligators from all over the country are taking advantage of the capital market at all costs to grab shares of several major commercial giants in Shenyang. Behind this silent snatch is the planning of Shenyang's business by several domestic commercial predators - they want more than equity.

Zhongxing hand shield shield an opportunity to enter Central Street

In fact, the adjustment of these shopping malls has long been revealed.

In June 12th, the listed company ZTE commercial announced that it signed the "business cooperation framework agreement" with the shield group, and reorganized the management team to cooperate in the operation of Shenyang shield and Anxin city.

The duration of this cooperation is 12 years, with a two-year pitional period. ZTE will receive a management fee of 10 million yuan per year.

In this regard, the industry generally believes that ZTE aims to achieve a long cherished wish to enter Zhongjie through the shield and new city project, just like the Taiyuan family store.

As a local listed company in Liaoning, ZTE's commercial interests have long been coveted. For example, as early as 2008, Yintai had used "lifting the cards" in the business of Zhongxing (the so-called placards, investors holding a 5% stake in a listed company needed to be announced, usually considered to be a strategic takeover of a company's equity).

Yintai's mouth watering for ZTE's business is always said to rest until 2011 when Yintai was withdrawn because of its structural adjustment.

But in 2014, ZTE business was once again eyed by commercial predators.

In March 20th of this year, ZTE commercial announcement, Hangzhou mountain venture invested 28 million shares of Zhongxing business through the intensive trading system of Shenzhen Stock Exchange, accounting for 10.04% of the total share capital.

The company's main shareholders are Hangzhou Minze Technology Co., Ltd., shield and holding group and Zhejiang qingbird tourism investment group. The actual controllers of these three shareholder companies are actually Yao Xinyi, while Yao Xinyi is also the actual controller of two listed companies, such as Dun an and Jiangnan Chemical.

Does the big business see ZTE's super shield?

In the capital market, investors are speculating about the real purpose of the purchase of shares by the Department of security. In June this year, the situation changed dramatically. The commercial giant in Liaoning province suddenly took off when the commercial share price of ZTE went down.

In June 13th, ZTE announced that as of June 10, 2014, the Group owned 13950305 listed shares of ZTE, accounting for 5% of the total share capital of listed companies.

The action of the big business department is not only here, but in fact, after the announcement in June 13th, it is still in the process of increasing the commercial interest of ZTE. Even on June 18th ~20, there appeared the wrong operation of "ZuLong" in the short term trading, "Oolong". By July 10th, when Zhongxing Commerce announced the change of the stock rights again, the large business department (including the big business group limited and the big business Cci Capital Ltd) held 27900654 shares of ZTE's commercial shares, accounting for 10% of ZTE's total commercial capital, and the 10.04% Zhongxing commercial equity held by Dun an department was almost the same.

At this point, the list of the top ten shareholders of ZTE commercial group, Shenyang Zhongxing Commercial Group Co., Ltd. held a shareholding ratio of 33.86%, still holding the status of controlling shareholders; Hangzhou Mountain Business Venture Investment Co., Ltd. (shield an) shareholding ratio was 10.04%, ranking second, while the large business shareholding 10% ranked third.

But the big business is likely to surpass the shield at any time, because in the announcement of ZTE's business, the big business department clearly stated that the increase was due to the recognition of the value of ZTE's commercial enterprises and optimistic about its future development prospects. It did not rule out the ability to continue to increase ZTE's commercial stocks in the next 12 months.

Investors who are well versed in the capital market can see that ZTE commercial, as the representative of Shenyang Taiyuan Street business circle, should start at the beginning of the business of the Zhongxing business, and the actions of the shield and the big business department will be revealed in the following actions.

Mao Ye Department finally became a major shareholder of commercial city in 5.

At the other end of Shenyang, Zhongjie business circle, which is the representative of Zhongjie commercial circle, has entered a decisive stage in the capital operation of the commercial city. It took 5 years for Mao ye to become the controlling shareholder of the commercial city.

Mao Ye is a well-known commercial predator in China. Huang Maoru, the head of the industry, has always been fond of buying commercial enterprises through the capital market. It has been famous for listing three listed companies in the A share market for a short time.

Maui's "plot" to control commercial city can be traced back to the second half of 2008.

At that time, Mao Ye Department continued to buy commercial city shares through its investment in China trillion, twice reaching the line of cards and holding more than 10% stake. At that time, another potential buyer of commercial city, Shenzhen Qi Chuang, was able to fight back, increasing its shareholding ratio to 14.4% and increasing it to the largest shareholder.

In the first half of 2009, Shenzhen Qi Chuang could take the overall pfer of the state-owned assets of Shenyang commercial city (Group) and win the commercial city group (holding 11.74% of the commercial city), which prevented Mao's industry from stepping up.

But we must admire the persistence and patience of Mao Ye.

Until November 2013, Maui suddenly passed the investment of mega investment, and bought 4 million 54 thousand shares of commercial city, accounting for 2.28% of the total share capital of the commercial city. After the increase, the Macheng owned commercial city shares accounted for 12.51% of the total share capital, and the number of holdings was 48 shares more than Qi Chuang, becoming the largest shareholder in the name.

As of December 31, 2013, the real shareholding of China trillion investment has increased to 31 million 140 thousand and 500 shares, with a shareholding ratio of 17.48%.

But even so, at that time, Qi Chuang was wholly owned by Shenyang commercial city (Group) Limited, indirectly holding 11.74% of the commercial city of the listed company, plus the direct holding part and potential concerted action.

But Mao's footsteps did not stop there.

In February 18, 2014, the commercial city of a listed company announced that the Shenzhen Shenyang commercial city (Group) Co., Ltd. pferred the 20 million 907 thousand and 940 tradable shares of its commercial city and its related rights and interests (about 11.74% of the total share capital of Target Corp) to the medium trillion investment.

At this point, the proportion of equity investment held by Maoming Industry Holdings in the commercial city reached 29.36%, and Huang Maoru and his Mao industry department finally became the largest shareholder in the commercial city.

Cooperation is not only in equity business, but also in assets.

Domestic commercial predators are optimistic about Shenyang's commercial enterprises, and their performance is not just about competition for equity.

The reality is that the major departments have been working closely with Shenyang's commercial enterprises in terms of their operations and assets after they get the equity.

Such as ZTE commercial bulletin and shield business group Co., Ltd.'s "business cooperation framework agreement" shows that promoting the two sides at the operational level is mainly "Shenyang shield new city" commercial operation of all-round cooperation.

On the one hand, the commercial city in July 5th announced that the Shenyang commercial city Limited by Share Ltd subsidiary Tiexi Shenyang Department Store Co., Ltd. and Shenyang maye times real estate Co., Ltd. signed the agreement on enterprise trusteeship and operation, entrusted with the management of Shenyang maiye Times Property Limited under the jurisdiction of Shenyang Maoming Department store Tiexi stores.

On the other hand, the commercial city announced in June 27th that the commercial city intends to sell the 99.94% equity interest of Liaoning logistics and the 100% equity interest of the company.

In two months, Shenyang's business tycoons have had five big moves in equity and cooperation.

Around this series of actions, capital professionals generally believe that the major commercial tycoons in Shenyang are rapidly integrating their resource advantages in resources, brand, management, investment and talent through the way of business cooperation and divestiture.

At the same time, at the asset level, it has begun to help relevant enterprises to divest non principal assets, so that enterprises can play the dominant business advantage faster.

I have to say that ZTE is the opportunity to get cooperation through equity changes.

It is also a commercial city that has changed its management and assets after the pformation of major shareholders. In the face of the increasingly complex business environment in Shenyang and the uncertainty of the future development of traditional business, there are still many challenges to be faced.