Tianhong Mall Shareholders To Reduce Investment In Orr 10 Million 910 Thousand Shares Cash 126 Million

Tianhong Shopping Center recently announced that the company's shareholders, Shenzhen Olympic Investment Development Co., Ltd., from September 15th to September 19th, respectively, through bulk trading and centralized bidding spanactions, has accumulated nearly 10 million 910 thousand shares of the company's tradable shares under unlimited sale conditions, accounting for 1.35% of the total share capital of the company.

Reduction of average price by disclosure of spanactions Number of shares Calculate, Auer Company total cash 126 million yuan. And does not rule out the continued reduction of shares held in the next 12 months.

The reduction shareholder Auer Company is a wholly owned subsidiary of Shenzhen Austrian Xuan investment Limited by Share Ltd, the actual control of Tianhong shopping malls company directors, supervisors, senior management and other personnel, after the completion of the reduction, Auer Company shares of Tianhong mall shares fell from 6.35% to 4.9998%, no longer a shareholder holding more than 5%.

It is understood that Rainbow Department Store There are 115 people in the company's management team before the listing. Incentive plan It is to keep the company's high and middle managers personal interests and company interests consistent, and to maintain the stability of the management team.

Public information shows that Tianhong mall ranks first in the industry in terms of employee motivation coverage and motivation. The company has just formulated the long-term incentive plan for A shares restricted stock this year (Draft Revision) has passed the resolution of the shareholders' meeting, and the SFC has also made no objection to the record. The plan is valid for 10 years, and will be implemented in 1 phases every two years, with a total of three phases.

The first phase restricted stock of Tianhong shopping mall was granted registration in July this year. 177 incentive subjects were granted to 6 million 574 thousand and 100 restricted stocks with a price of 4.79 yuan per share. According to the September 19th closing price of 11.19 yuan per share, the floating stock is about 42 million 70 thousand yuan.

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In recent years, due to the rise of offline Shoppin Mall (shopping center) and the impact of the online e-commerce industry, the old department stores that have been racing for many years face severe challenges. In order not to be eliminated by the new market, it is reported that many veteran brands such as mealong town and Jin Ying in Shanghai have already begun to make strategic adjustments, and hope it won't be too late. So what is the main reason for this rectification trend? What is the relationship between this and the business of the small shops nowadays?

The first thing to bear is the rapid development of the Internet. The rise of the electricity supplier industry has led many department stores to become consumers' fitting rooms or equipment experience stations, which seriously affected the sales volume of department stores.

Secondly, users' demand for shopping experience has changed a lot. In the past, users focused on shopping. Nowadays, users pay more attention to their shopping experience, or in the process of shopping. For the past department stores, we should pay more attention to the purpose, that is, to think about what to buy and then run to it. Now mass shopping is no longer for demand, sometimes just for relaxation.

Today's popular shopping center is to seize the psychological change of consumers, providing shopping and leisure in one of the large shopping malls. The old department stores are well versed in the business sea for many years and are well versed in this truth.

The past form of department stores is to integrate several large categories of commodities. Now, they begin to take the exquisite route, such as making large boutique women's flagship stores, providing manicure, afternoon tea and other shops, providing a shopping service for urban white-collar women. There is also a gradual populace and a sense of distance, such as adjusting the placement of luxury counters.

All of these are the reasons for the adjustment of department stores and the adjustment measures. What is the relationship between these and the emerging small shops? First of all, we need to know what the micro shop is, the micro shop is a new type of electricity supplier mode, the public promotes products through WeChat and other social platforms, and forms a nationwide mode of opening stores. So, what inspiration can we get from the adjustment of the department store in the operation of a small store? Let's have a look together.

From the user experience, linked to the micro shop, that is, how to promote the micro shop. The first feeling of user entry is from your decoration style, so decoration is the key. Next is the name of the shop. Beautiful and creative names always give people a deep impression.

Comparing with the matching problem of department store products, it is a difficult problem to sell a store. The shopping center provides consumers with entertainment, entertainment and entertainment services. A small shop can also get rid of a single commodity and choose products, clothes, trousers, shoes, bags, hats and so on for users. This is not only a caring service for consumers with selective phobia, but also an idea.