Retail Store Management Seven Character Policy

Now the retail industry is very intense evolution and development, and there are many shopkeeper bosses complain, why the business is so poor recently, how can we do better, the number of customers is also less and less, business is not good to do!

Quite a lot Boss With such emotion, how can we break through and how to change the status quo? Jiang Meng teacher's retail shop referred to in this article, according to the different ways of each industry, generally refers to retail stores: exclusive stores, shopping malls, counters, and many retail stores; every industry and even every enterprise has its own shop name, for example, the automobile tire company: Dunlop tires:

Their retail stores are divided into several levels: excellent wheel family, agile wheel shop, Dunlop store, Dunlop tire image shop, Dunlop tire shop and so on. This is a normal form of retail business, and all enterprises are classified for sale.

So, how can we do a good job in the management and sales of retail stores? What should we do?

With the experience of many years of service retail stores, Jiang Meng teacher summed up seven words: people, wealth, goods, enter, sell, store and interest.

Let's take an example to analyze how you manage these seven words as a retail store owner.

The first word of retail store management: people, as the name implies, refers to the staff of our retail shop. There are two characteristics of the staff of a retail store: one is a couple consisting of two people, the other is a friend and a friend of one's own. This undoubtedly causes some difficulty in management.

One Boss This describes his present employee status: I cook for them every day, even if a dish is not done well, they have opinions that are more difficult than taking care of their children. They do not care about your sales. They only pay attention to their monthly wages and give them 10 Fen less. They will call you in the middle of the night and tell the boss that they have miscalculated my salary.

They do not have too much sense of responsibility for their work. If they want to do it, they do not want to do it directly, and tell you not to do it. There is no warning in advance. Once, when one of my employees is leaving, I go back and forth to his home for the four time. He finally has to go. Some employees have great ideas, but they are frustrated for a few days. What happened to these employees? What happened?

These problems are not a bosses' complaints. They seem to be a social atmosphere. A social situation. I think the Chinese are richer now than they used to be. They are not hungry for food and clothing. Parents think too much about their children, and the number of single children is increasing.

So, where do we start?

Starting from the transformation of management ideas, we should encourage more, praise and guide more of these people, because they have ideas, ideas, and are not mature. We should criticize less, criticize less and abuse less while managing.

Pay more attention to the life and family of employees. Sometimes, caring for employees' families is better than caring for employees themselves.

　　 Even to the extent that Some enterprises have made such a decision to draw hundreds of dollars from their monthly wages to mail home services, which are defined as the funds to honor their parents.

There are also some retail store owners who see some of the wrong employees who know clearly that they are going to start their own businesses in the future, talk to them, become partners, and open chain stores to manage them. This is also a way of thinking. Our retail store owners can try them.

And in order to retain the staff of the retail store, the boss bought insurance for them and so on.

All these are changes in the way of management. We must do three things well:

First thing: staff recruitment.

Afraid of the staff leaving, because we do not have the reserves of the staff, we have to go to an employee, the boss is going to be in person, so we start from the source, and constantly recruit some new people to make good reserves, through the talent network, talent newspaper, talent market, vocational technical school and so on, and reserve one or two people as a substitute at the same time, although this expenditure increases, but it also makes up for the loss of staff turnover.

Second things: employee growth and development planning

Everyone has an idea. We should make every employee's idea consistent with his boss's idea. This will better motivate the staff. No one is willing to live in a aimless life and a group. If we want to make our employees continue to improve and develop, we, as the boss of the retail store, should constantly expand our business, constantly increase the chain store and business area, shift from the spouses to the corporatization operation, and leave room for the staff to develop and upgrade.

Third things: employee motivation

Everyone has motivation and resistance to do things. When power is greater than resistance, he will have energy and will do things. When an employee has no motivation, if he criticizes him, he will run immediately.

We can motivate employees to motivate him from the money or from his usual work.

If: a worker is doing well, give some money reward, often make a comparison and competition activities.

Another employee performed well today, praised some of them and encouraged others. When praising people, they bring trumpets and criticize others and shut their mouths.

Maslow puts five levels of human needs:

The first level: physiological needs: basic living needs, food, clothing and housing.

Second level: safety needs: employees need safety, stability, and no harm.

The third level: social needs: identification, fraternity, love and friends.

The fourth level: respect for needs: achievement, respect, and attention.

The fifth level: self actualization needs: learning, development, and realizing the value of self;

According to the needs of employees at different levels, we manage to continuously meet the highest needs of employees.

Second words in retail store management: wealth refers to the financial management of our retail store owner.

When we started business, we didn't have money or even borrowed money to do business at the beginning. When we earn money, we will invest everywhere. Finally, business fails and money is gone.

Financial management: we must ensure the absolute safety of financial funds, and ensure the concentration of funds. We can invest, but do not invest in a random way. We must ensure that your business is absolutely making money and investing in other investments.

At the same time, we must ensure that our customers' finance is safe. We should not take and keep customers' property without permission. This will cause unnecessary trouble and misunderstanding.

Example analysis: an automobile dealer, who has been in business for many years, has earned some money, and then began to invest in other industries. For various reasons, the investment business failed, resulting in the flow of funds, affecting the current business. Later, the business has also been affected, the performance has declined, and there has been no purchase from the manufacturers. At this time, the manufacturers are very anxious, always unable to complete sales, and ultimately have to find new agents from the new.

Such cases are many around us. Nowadays, business is neither good nor bad. Opportunism is not desirable. The key is to rely on our real skills to do well. In the past, opportunism was now needed.

Third words of retail store management: material - refers to the fixed assets of our own retail stores.

Once a boss told me: Jiang Meng teacher, a shop in my shop always throws a computer and installs a lost one. I don't know what's going on. I say that if you go on like this, not only will the computer be lost, everything in your store will be lost, but the key is how you manage your fixed assets.

Heng Yuan Xiang: as we all know, the cashmere in their shop is a few thousand dollars. One day they lose a piece. The boss must lose money. They make a rule not to allow a person to be in the shop. At least two people are in the shop every day. If they lose, who will be responsible for the time they go to work. If you put a person in the store, you will lose the possibility.

The installation of cameras can not only prevent property safety, but also see the working status of each store employee: a small household electrical appliance owner tells Jiang Meng teacher like this.

Every retailer owner of our company should achieve the following goals: how much is the sales per day? What is the monthly sales volume? How much is the profit? It is necessary to register and record well. This is a key store. Many bosses don't know how they sell their profits and how they do not know how they sell.

The fourth word of retail management: entering - refers to our purchase:

Every retailer owner should pay attention to the entry and exit every day, the entry of goods and the warehousing of goods.

Sales proceeds, sales expenditure;

What is the principle of selecting goods in time? Is it timely to follow up the new products launched by the manufacturers? All of these are the concerns of our retail store owners.

Every year, the customers in the upper reaches of our retail store will do some promotional activities. This is undoubtedly the best time for us to purchase. At the same time, we must also grasp your current sales situation, the type and style of the products, and purchase to match your field sales.

High school and low price products should be stocked at the same time, because the consumers' levels are different.

For new products, we should try our best to sell, because every industry and company will continuously introduce new products. Upgrading products is a regular rule. We should cooperate with the upstream suppliers to carry out the sale of new products.

The purchase of the best seller should be timely, and the inventory should be guaranteed, which is 1.5 times to 2 times the volume of normal sales.