Supermarkets Have Launched Featured Projects To Enhance "Sense Of Experience".

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Although the overall downturn, but from the past Mid Autumn Festival sales figures, many categories of signs of bottoming out.

There are more than 10 days, "National Day + Double Ninth Festival" double festival as scheduled, as one of the few golden weeks, businesses will naturally find ways to enhance the consumer's attention and participation.

Therefore, the recent large businesses including Tianhong emporium, WAL-MART, Carrefour and other large scale businesses have launched special projects, hoping to create a pleasant buying atmosphere with differentiated projects and services, and find a way out in the golden week business war.

"Business is becoming more and more difficult now."

This is a phrase that many retail business people often talk about this year.

But even in difficult times, businesses will use their own business intelligence to start with another interesting business concept from the perspective of meeting the multiple needs of customers, so that the latest local retail business can be said to be surging and bustling.

Recently, it has been compared to people.

The impression of Tianhong Department Store in Bantian store and Nanshan Changxing store opened the experience kitchen project, attracting many insiders to visit and learn from it.

Nandu reporters at the scene, this open space every day chef stationed, staple food, hot dishes, cold dishes, snacks, drinks......

As long as the customers are interested in the kitchen dishes, they can basically be seen here.

A frequent crowd of consumers told reporters that her family lived nearby and had just got married. Because she and her husband were the only children, parents used to be covered at home, eating and drinking was not a problem.

When I got married, I found that three meals a day were all very difficult. Recently, she found that it was interesting to know how to cook in the shopping mall, because in addition to being able to consult the chef on the spot, she could also try her own cooking here, and at the same time exchange experiences with other people, even her husband praised her for her quick progress in cooking.

Chen Ying, the head of Tianhong shopping mall, believes that for customers, shopping arcade experience kitchen is very new.

They notice that nowadays many consumers want to have family gatherings and cooking skills with their friends, but it is not convenient for them to come home.

So in order to meet the needs of everyone, the mall set up exclusive areas in the store, so it is very suitable for customers to come here to have a crowded family, family sprawl or team sprawl.

She stressed: "all kinds of dishes, juice, cakes, atmosphere layout can be personalized design according to their needs, and the professional chef team provides the whole body with considerate service.

From the private custom recipes, to the chef to cook dishes with you, as long as you think of here basically can be satisfied.

From the current situation, the family and the company team has a large number of reservations. Although the project was not opened soon, it was very popular with consumers, and the daily consultation volume was very large.

The sense of unique experience will become the core competitiveness.

In order to curry favor with consumers, WAL-MART recently announced that Shenzhen, Dongguan, Huizhou and Xiamen first launched the fresh "save worry and fresh" project: to further enhance the service of fresh products, WAL-MART promised "100% unconditional refund of fresh food within 14 days".

If the customer has any dissatisfaction with the purchased fresh products, he can make a refund with a small ticket or a WAL-MART pound label within 14 days after the purchase.

For all the goods returned, WAL-MART will be destroyed in time to stop the sale again.

WAL-MART official told reporters that freshness and quality are the most concerned factors for customers to buy fresh products.

Meat, vegetables, fruits, seafood and other fresh products have always been the key to test the soft power of retail stores because of the stricter requirements for production, processing, storage, pportation and preservation technologies.

WAL-MART believes that the company's efforts to boost the fresh "save worry and fresh" project is based on the full confidence of the company's existing food safety system, hoping to provide system guarantee for the good quality of fresh products and provide solutions for the quality of life of customers.

In addition, recently, Carrefour Shenzhen released the 2014 mid autumn sales big data, allowing suppliers and consumers to fully understand the market demand changes; Watsons also launched monthly "fashion new products" and "popular goods", using sales data to help customers choose products that are worth paying attention to and buying.

A veteran in the industry analysis, many businesses now put forward differentiated marketing projects, the purpose is to enhance the sense of customer experience.

For example, the experience kitchen created by Tianhong shopping center is to see the social needs in the consumer group, and use cooking as a medium to make shopping malls a platform for making friends, social interaction and interaction. This characteristic project naturally gets the popularity of the target audience.

Another notable phenomenon is that companies such as Carrefour and Watsons have recently built "simple business" with big data. That is to say, in combination with data changes and business needs, they provide the public with a simplified, clear and understandable product mix, so that customers can not spend too much money on the choice of commodities. This kind of guiding business practice that makes consumers free of mental power is actually a part of experiential consumption.

If persisted and accepted by the public, this kind of "business fool" buying behavior will bring strong consumer stickiness, and its unique sense of experience may become the core competitiveness of enterprises. Various choices of service formats and no choice of commodity combination purchase will become an important rule in the retail market.