Marketing Strategies That Clothing Brands Have To Know

In recent years, China's local garment enterprises have made remarkable achievements, especially in sports brands, men's wear, casual wear and footwear industry. Many well-known brands have sprung up, and industrial clusters have also been formed.

However, we have found an astonishing conclusion that although these well-known brands have set us a successful example, these successful marketing strategies have limited guiding significance for latecomers.

To sum up, there are 3 main successful clothing marketing strategies for famous brands in domestic clothing industry.

1.

Win: when many enterprises and brands were still immersed in the wholesale sale through agents or entering the mall, some enterprising and courageous enterprises began their "enclosure movement" in the national market, vigorously opened their own stores, and formed an expansion mode of "opening more stores, opening large stores and opening up good stores", thus rapidly establishing the channel advantage and brand influence.

2, win by communication: in the implementation of the "enclosure movement", relying on the "star endorsement + CCTV advertising" clothing marketing strategy mode, many garment enterprises set off a vigorous brand building campaign in the whole country, and at the same time promoted the opening speed of the franchised stores.

3.

To win: these enterprises have quickly occupied the market heights by opening stores and disseminate rapidly. Then, they have innovated continuously through the design of famous designers at home and abroad, in order to match the increasing number of franchised stores and large number of advertisements, and strive to make products conform to the brand concept and image.

Today, if there is

The cost of opening the shop today is not the same as that of the same year. In terms of communication, not only the cost is rising, the media is also diversified and fragmented, but the traditional mode of delivery is greatly reduced; there is no sales and brand support in the product aspect, and how to talk about the R & D capability.

In short, the successful clothing marketing strategy in the past is no longer applicable in the present and future. Only by jumping out of the past thinking mode can we create a blue ocean.

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A key point for clothing shops to attract customers is the store image. Therefore, when the clothing store operators want to decorate the exterior, they should not only ensure the rich and striking contents of the decoration, but also pay attention to neatness and harmony, give people a sense of comfort, and at the same time enhance their sense of vision.

When carrying out the decoration of clothing shops, we should also take into account the uniform decoration style and the use of shocking color blocks, thus forming a strong sense of vision.

Under normal circumstances, the clothing store owner can through the door banner, wall portrait, front door coloured flag, step stickers, promotional flag and other publicity and decoration carrier, so as to complete the clothing shop peripheral visual decoration and communication.

In addition, the clothing store owner can also result in his own Decoration Specialty and the actual situation of the store and the local customs and habits, carry out the decoration design of the clothing store's periphery, and create a good sales atmosphere for the clothing store.

Many times in life, the degree of communication between people depends on the atmosphere of the scene. If the atmosphere is good, everyone will have fun communicating. If the atmosphere is not good, it will make people feel very unnatural and sometimes feel embarrassed.

For the clothing store operation, the sales atmosphere in the store is good, and the salesperson's enthusiasm is not enthusiastic, which will affect the vast number of customers entering the store.