What Is The Most Worrying Consumer In Changsha'S Department Store?

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Xiaobian of the network introduces the popular "integration store" of Changsha department store, and consumers worry about buying fake goods.

In November 13th, Wanda Plaza, Changsha, opened golden street, selling direct sale stores for men's wear and famous brand bags.

Although the world's top luxury brands are not all long, there are few opportunities for Changsha's fashionable consumers to see them in the mall.

From LV to Gucci and other international top brands, to Aqua Jeans, Luciano Padovan and other trend brands, all can be seen in the window of shopping malls.

Such shops, in the tide of people, have the name of "integrated store", and for most consumers, they are more like a view garden.

With the improvement of market openness, this integrated store has become a frequent visitor to Xingcheng department store.

Famous brand integration shop everywhere

November 11th, Yun Mei Mei International

The official WeChat official said, "we do not need to wait for the spike after 12 o'clock, so that we can reach the top DMAGAZINE collection store in Europe and the United States, with a total turnover of 1 to 2."

In this

On the first floor, there are about 100 high-end brand goods in the luxury boutique store from Milan, including clothing, accessories and shoes.

The reporter of Sanxiang Metropolis Daily saw that AquaJeans, LucianoPadovan, Philosophy, Galiano and other brand goods were on sale.

In addition to the pportation of beauty, friends, A Oteri J, friends of spring and other shopping malls also introduced brand integration shops such as IM, C&C luxury stores, Milan parks and so on.

In these shops, 4 to 10 percent off discount is sold for the international first-rate luxury brands, such as LV, Gucci, Burberry and many other brands.

In addition, the new world department store has introduced the cosmetics and skincare brand integrated store "Yan Li" for sale in the first floor hall of the shopping mall from time to time in the form of special sale. Estee Lauder, snow cream essence and other popular first-line skin care brands are all sold at a lower discount rate.

Hot sales, sold 200 thousand a day.

LK European luxury goods monopoly Wanda shop chairman Xiao one said, luxury stores and online popular buyer shop biggest difference is the entity business plus brand ordering business mode, and in her integrated store, including Chanel, Dior, Prada and other brands have so far not yet set up counters in Changsha.

In order to dispel the consumer's doubts about the quality of the products, the small one displayed the customs declarations and tax tickets of some commodities in the shop, and the selling price of the goods in the shop was not the "cabbage" that people imagined. Compared with the price of the brand counters, the price of the non promotional time period was about 20 percent off to 10 percent off.

She said that some European brands are produced in the order mode. After receiving orders from the dealers, the brand will "produce according to the single production". "After paying the order to the brand, 30% of the goods will be paid first, the brand will be produced according to the order, and the dealer will pay the remaining 70% of the goods after receiving the goods."

"Relative counters more affordable price, but also make the integration shop become a lot of consumers choice."

Little one recalled that in 2013, Christmas Eve, just after the opening month of LK, the sales volume of more than 20 yuan was set up. In 2014, Tanabata also had a sales volume of 110 thousand yuan.

Consumer theory

Most worried about buying fake goods

"A Armarni men's business package, priced at around 10 thousand yuan, will only need 6000 yuan to buy in the integrated store. Who will not be tempted?" a female consumer who is picking gifts in an integrated store said.

Some consumers who have bought goods in the luxury integrated store have told reporters whether the authenticity is the most consideration when buying, most of which need to be judged by experience.

Some consumers often buy luxury goods for the first time, and the experience of buying famous brands is almost zero.

"The most worrying thing is to buy a fake at a high price, usually choose a reputable shopping mall, or be able to show the relevant procedures of the business."

A media employee who often buys goods in an integrated store says.

However, the integrated store merchants interviewed said that their main customer groups are business people and consumers who pursue fashion trends. "Many of them are regular customers of brand consumption and have their own considerations on the quality of products."

Safeguarding rights

Businesses may be required to produce relevant reports.

Is the product of the integrated store reliable? A person who has been engaged in the department store for a long time says that a shop with conscience is true, without conscience, it will adulterate, "some goods do not have complete customs, tax payment and quality inspection procedures."

Xiao Yi said that some businessmen who are doing business in luxury integrated stores will even directly claim that they sell "OEM" or "high imitation" products in order to circumvent the regulations.

When buying brand goods with high value in the integrated store, consumers may wish to ask them to produce relevant procedures to identify the goods sold in the store.

As a world famous skin care product brand integrated store, the sale of silk can be evaluated with "success".

Yuet Mu source, brand public relations, said in an interview that the cooperation between the skincare brand and the company is directly related to the company, and "once the cooperation is confirmed, it will be a global authorization."

It is precisely because of the direct authorization of brand manufacturers that consumers can buy more reassuring.