Clothing Brand Franchise: How To Choose The Best Shop Site

The choice of store locations is a long-term investment of franchisees, which is related to the future economic benefits and development prospects of the franchisees. The two shops of the same size are similar in terms of commodity composition, service level, management level, promotion means and so on. But because of their different addresses, the business benefits can be quite different. To choose the best shop location, we must consider the following factors:

Choose a store that is in line with the nature of franchised stores. Each industry franchisee has different consumer groups, and different stores and locations should be aware of the type of customers and which places attract consumers. If they have a good idea, they will not blindly choose.

1. Shops located in residential areas

These areas can only attract customers in a narrow range, and are suitable for some industries which are not very strong and often demand daily necessities, such as convenience stores, supermarkets, snack bars, etc.

Shops that run such goods and services should be as close to customers as possible. For customers walking distance, it is generally appropriate to choose a radius of 300 meters and walk for about 10-20 minutes.

2. Shops located in shopping street

Because the customers in this area come from different places, and these people have a strong purpose, they choose to buy more goods for shopping, so this area is suitable for the operation of some relatively commercial commodities, such as clothing, electrical appliances, watches and clocks and restaurants.

3, shops located in busy commercial centers

Because the rents in these areas are very expensive, they are absolutely not suitable for small businesses, and they are suitable for some high-end consumer goods, such as jewellery, which are priced at a higher price and customers decide to purchase three more.

, piano and advanced furniture.

Therefore, it is not the more prosperous place to shop. It depends on the nature of the franchisee you run. If you run a boutique, it is best to set up a busy market where people come and go, because fashion tastes are different, a higher level, on the contrary, household goods are small profits but quick turnover.

Most of them are ordinary families, so there is no need to locate in downtown areas.

Even if you run franchisees in a and B places can set up shop, business is almost the same, but the rent of a and B may be far apart. If the franchisee blindly choose to shop in a prosperous place, it must pay several times the rent, how can it have the expected profit?

All people are consumers, and naturally they are customers of stores. The franchisees must know the total population, population density, population growth and age structure of the population when choosing a store. According to the overseas survey data, almost 50% of the customers in the modern supermarket come from the 250 meter area. Therefore, when considering the possible location of a supermarket, it is generally required that 10 thousand people should settle down within the 500 meter radius of the planned place.

The place where people come and go, of course, is advantageous to set up shop, but it is not just the place where people go through many places, it is suitable for opening a shop, or is it an analysis of what people are coming and going, and how does the passenger flow rule? First, we need to know the age and sex of the pedestrians in the past, because some passersby are children, they may be customers of fast food shops, but they will not be customers of clothing stores; secondly, we should know the rush hours and the scarce time of pedestrians, and then we should know about pedestrians' dealings and purposes and their stay time.

Some areas are quite large.

However, most of them are non-commercial factors, such as stations, wharfs, schools, public places, etc. the main purpose of the passenger flow is not to purchase goods, but to take other purposes as the main purpose. Shopping is by the way.

In some areas, the passenger flow is generally faster, the residence time is shorter, and the flow time is more concentrated. Therefore, shops that operate poorly selected and easy to carry goods can be set up here, such as cigarette and liquor outlets, cold drinks stores, fast food restaurants, etc.