The Trend Of E-Commerce Extension

First, from low-cost high frequency electricity providers to high price low frequency business extension.

Combing the development of e-commerce for many years, we can see that China's electricity supplier is experiencing an increasing dimension from low price to high price, and the key link that runs through the entire electricity supplier process is that products are standardized. Moreover, we can see that the lower the price of the customer is, the higher the degree of standardization is, the earlier the time will be to enter the electricity supplier.

Cosmetics and so on. In these industries, we find that there is a common feature of these industries, that is, the unit price of customers is relatively low, the consumption frequency is high, and there is no need for too many decision making difficulties, so the cost of education is much lower, and it is easier to lead the development.

From then on, we can see that 3C and other products, such products belong to the higher unit price of customers, the difficulty of consumer decision-making is high, and its standardization is high, coupled with the electricity supplier for many years of market education of consumers, development is logical.

By 2014, we saw that the mobile Internet opened a new window for the electricity supplier.

Its convenience and fragmented features extend more consumer scenarios.

So that the need for offline experience of high-frequency low-priced service providers have also grown rapidly, such as catering takeaway, ticketing, etc., which is what we usually call O2O.

And next year, the veteran thinks that the low frequency and high price industry will start to usher in the draught, such as real estate, home, automobile industry, and these industries will also become the most imaginative electricity supplier industry in the future. Although the consumption frequency of these industries is low, the price of the customers is very high. Today, we should consider the relationship between the cost and the unit price of customers, such as the unit price of your customers is 300 yuan. If the marketing cost of 20% is calculated, the cost you can afford at most is 60 yuan, and your business mode will be greatly affected by more than 60 yuan. But if I were 30 thousand yuan customer price, then I could bear 6000 yuan of marketing cost, which is 100 times that of yours.

The acquisition of the bee net and the predicament of all customers represent the plight of the vertical electricity supplier. It is expected that next year will continue to fall down on a number of low-priced high frequency vertical electric providers. The window of a low price and high frequency vertical business platform has passed.

Especially after the listing of Ali Jingdong, its extrusion effect on vertical e-commerce will become more and more obvious.

But the new opportunities for mobile Internet this year have not been caught by several vertical businesses, even though the giants such as Lian Jingdong are not well aware of their own APP promotion.

Instead, Ali rushed to the mobile terminal and quickly occupied the new heights of mobile providers.

Today, the mobile terminal has brought a lot of new consumption increments in three or four line cities, but at the same time, the consumers of second tier cities migrate from the PC side to the mobile terminal. When the consumer mentality of mobile terminal shopping is occupied by electricity providers, the vertical business opportunities will be lower and lower.

The reason why veterans are not optimistic about low frequency and high frequency vertical electricity providers is that the vertical industry with low price and high frequency is often unable to support the annual rising marketing costs and lack the ability of self hematopoiesis.

One of the most important capabilities of the electricity supplier is cost control. This year's electricity supplier flow is controlled in BAT. The annual rise is inevitable. If the customer unit price is too low, you have only two solutions. First, increase the repeat purchase rate. Like vip.com, the other is to raise the price of the product, and to catch up with the rise of the marketing cost. How many low frequency and high frequency vertical e-commerce platforms can persist to the end?

The standard object electric business has ended with the listing of Ali Jingdong, leaving little chance for the latecomers, and a direction that can break out may be personalized service providers.

Here has to talk about this year's hot O2O concept, in the veteran's view, the so-called O2O it is actually an extension of the business, it is to solve the problem of electricity supplier sales channels and service experience.

There are only two types of O2O businesses that are really valuable. One is called experiential O2O. These industries are concentrated in the low frequency and high price industries such as real estate, home vehicles and so on. Consumers' consumption concept has not yet been turned, and the decision-making period is very long.

The second category is natural O2O, such as catering, and so on, which requires offline experience to complete the paction. You can't finish the paction without online.

The essence of these two types of O2O is service providers, and no matter what kind of services are involved in the issue of personalized service, and the higher the degree of individuation is, the more difficult it is to be pformed and imitated.

As for the electricity supplier going to the countryside, Hai Tao, double 11 and so on this year's hot spot will still be the hot business keyword next year, but after the listing of Ali Jingdong, the electricity supplier will never have any rivers or lakes again.