Quanzhou Department Store'S Overall Adjustment Ushering In New Opportunities

The department store industry has been the main store of large commercial shopping centers and urban complex, and now faces the "go department store" that has been drastically reformed.

In addition to Wanda, Xiaobian also learned from Quanzhou Tianhong Department store, Dayang department store and Quanzhou Zhong Jun world city. These shopping centers are also actively seeking the pformation of "going to department stores", introducing children's experience paradise, educational training institutions, catering and other formats to increase customer experience.

"It is expected that before the Spring Festival, some parts of the 2 floor of Quanzhou Zhong Jun world city will be built into a" characteristic street of Japan and South Korea Street ".

Li Jinkuan, manager of the planning department of Quanzhou Zhong Jun world city, told the editor that the Japanese and Korean boutique Street will enrich the purchase of small and small ornaments in Japan and Korea and form a unique Korean Japanese jewelry shopping center.

Shopping malls will gradually reduce the proportion of department stores and further increase children's experience formats.

Today, the survival of a single department store has been greatly tested, and some of the entity stores have become the experience shop of the electricity supplier.

Quanzhou Wanda Department store will reduce its area and introduce home experience.

The first department store chain to enter Quanzhou, Dayang department store, should also be adjusted.

Chen Qiaohua, director of Dayang department store in Quanzhou, told Xiaobian that although the Department of foreign affairs has entered Quanzhou for ten years, the simple department store format has been unable to meet the comprehensive consumption experience of the public. The department stores have to introduce catering and other comprehensive experience in the first floor, the two floor and the third floor of the shopping mall, so as to increase the customer's viscosity.

It happens that there is a similar case,

Tianhong shopping center will also have a comprehensive adjustment in 2015. The two and third floor of Tianhong shopping mall will introduce children's education and training, children's amusement park, catering and so on, and reduce the proportion of department stores in shopping malls.

Xiaobian understands that the department store industry, which is most seriously affected by the electricity supplier, will face a comprehensive adjustment in 2015. The pure department stores that originally used department stores as the main industry are also undergoing pformation.

The pace of pformation and upgrading of traditional department stores began to accelerate, and shopping centers became an important direction of pformation.

Quanzhou's local Xinhua Plaza shopping mall and Zhong min Bai Hui has been pformed into an integrated shopping mall.

The adjustment of the general merchandise industry is the pformation of the consumer business mode, from the entity consumption to the electricity consumption.

Insiders tell Xiaobian, because the profit margins of department stores are relatively large, the level of rental that can be borne is relatively high, which is the main target of shopping mall investment.

Now the impact of the electricity supplier, clothing category has been greatly affected.

Some clothing stores serve as experiential stores.

With the increase of rent cost and manpower cost, the operation of department stores is becoming more and more difficult.

At present, pure department stores in Quanzhou can make very few profits.

In addition, the experience of department stores and the attraction of shopping malls are far less than those of restaurants, children's experience, children's training, cinemas and so on.

The major shopping malls also face the competition of homogeneous brands.

Therefore, to maximize the attraction of passenger flow and retain customers, we can only go to department stores and introduce many formats.

Today, the department store industry, including Quanzhou, has entered a comprehensive adjustment period.

These shopping malls are testing the Internet, o2o, shopping centers and other measures to actively seek pformation.

The industry believes that the slimming of the department stores, the increase of experience projects, and pformation of shopping centres can not simply emphasize the increase of experience and pformation of shopping centers.

To become a shopping center, we must also have the hardware conditions such as the market building structure.

The structure of some shopping malls is originally damaged by spatial layout. If we pursue changes and increase the quality of other shopping malls, we will fall into a new round of losses.

The industry suggested that the slimming pformation of department stores should be adjusted according to the regional characteristics and the needs of the surrounding consumers, rather than the pursuit of large and full shopping centers and experience centers.