Advantages And Disadvantages Of Location Selection For Apparel Industry

The different location of the store has great influence on the business of garment joining, and the marketing strategies for customers in different locations are different.

Therefore, if the location is consistent with the type and style of the store, it is a good store location, otherwise it is not.

Common clothing stores clustered in the core business district and near the station.

Let's take a look at the advantages and disadvantages of these two local clothing stores.

Business center: usually the area.

Most of the shoppers who have large purchase frequency and high purchase quality show strong psychological characteristics of seeking quality, seeking for good and seeking beauty, and their sensitivity to price is relatively low.

Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.

But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for mid-range clothing stores and clothing stores.

Shopkeepers should provide services to customers in a targeted manner.

More customers should be used during holidays.

Attracting customers can also flexibly employ students to work.

Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.

Near the station or the main road of pportation: these areas are centered on the mobile customers, the business circle is the center, the business circle is wide and the passengers are concentrated. Generally speaking, a good shopping environment should be established first.

For example, if there are large vacant places before the store, it is convenient for customers to enter and leave.

The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group collocation.

Therefore, it is most important to highlight their own advantages.

Customers who purchase such stores are more likely to be convenient and realistic. Shops should be medium or cheap.

Join the main, such as the general low costumes.

The station is mainly based on the passengers who take public pport. However, because of their age, occupation, hobbies and purposes, there are business travelers, traveling and visiting relatives. Because of the large flow of people, the commercial value of the lot is relatively high, and they can make great contributions to the operation of the shop.

But the commodity must meet the needs of life, the price is not high, and easy to carry, the purchase of clothing, customers will generally take a long time to wait for the intention, so most of them will not rush to buy.

Such areas are not suitable for clothing stores unless the traffic arteries are near the shopping area, such as a small clothing store in the Xidan subway station, which will attract many customers.