How To Transform The Textile Industry Under The New Normal?
Li Yizhong, vice chairman of the CPPCC National Committee and deputy director of the economic committee, and former Minister of the Ministry of industry and information technology, and chairman of China Federation of industrial economics, discussed two issues at the tenth annual meeting of the China spinning Roundtable forum.
First, the growth rate of China's industrial added value is shifting, shifting from high speed to high speed, just like GDP.
An appropriate slowdown will help alleviate the pressure on resources and environment, and at the same time, spare no effort. Structural adjustment We should deepen reform. Two, China's industry is in the transition period of adjustment and transformation. The structure of investment has been optimized and adjusted, and there has been a serious surplus of capacity. The investment growth of this industry has dropped markedly. Three, we must vigorously improve the quality and efficiency of the industrial economy. The four is the differential development among regions, industries and enterprises.
Two, adapt to the new changes and new normal, enterprises should seek innovation, enhance endogenous motivation and internal vitality.
First of all, we should adapt ourselves to the third industrial revolution and international dual pressures and challenges. Entrepreneurs should change their concepts and enhance their motivation as soon as possible. To actively develop strategic emerging industries, we should also increase the technological transformation of traditional industries. Two, we should innovate the investment concept, control the reasonable growth of investment, vigorously adjust the investment structure, and standardize the investment behavior of enterprises. Three, we should reinventing and reconstructing the concept of "reducing costs and increasing efficiency", developing automation, intelligence and informatization, and vigorously improving labor productivity. The four is the combination of production, teaching and research. We should work hard in the word "use" to promote industrialization and commercialization of scientific and technological innovation.
Long term trouble recently textile industry The problem began to be solved, for example, the import of cotton, the price difference between the world and China, and the problem of high value-added tax deduction. Now we are pleased to see that these difficulties have begun to be resolved, improving the environment for the healthy development of our textile industry.
The textile industry is also facing severe challenges, adapting and leading. New normal goals We must persist in transformation and optimization, improve quality and efficiency, create brands, improve quality, persist in innovation driven, and transform and upgrade.
According to the latest data provided by China Textile Industry Association, in 2013, the revenue of 39 thousand main textile enterprises above Designated Size reached 6 trillion and 384 billion 890 million yuan, an increase of 11.5% over the same period last year. The total profit amounted to 350 billion 600 million yuan, an increase of 15.8% over the same period last year. The total export volume of textile and clothing reached 292 billion 80 million US dollars, up 11.2% over the same period last year. However, the volume of well-known brands and enterprises in China's textile industry is quite unmatched with the industrial scale, and the international influence of independent brands is seriously insufficient. With China's economy entering the second transition period, China's textile industry has also entered a crucial stage of transformation and upgrading. Taking brand building as the core to create new competitive advantages, forming a batch of international competitive brands as soon as possible is not only an urgent need for textile enterprises to upgrade and upgrade, but also an inevitable choice for building a strong textile country. The textile industry "12th Five-Year" development plan has clearly put forward the development goal of "5~10 famous brands with international influence and 100 well-known brands with high awareness of the domestic market".
In the past two years, the Federation of Chinese textile industry has investigated the brand building situation of the whole industry, and found that quite a few textile enterprises are not strong in brand awareness, and there are some deviations in the understanding of brand building. For example, some enterprises only focus on external publicity, ignore internal construction system, and cultivate them; some upstream processing enterprises unilaterally believe that the creation of brand is a matter of terminal enterprises, ignoring the importance of brand as a concentrated embodiment of quality, management, innovation and culture to the transformation and upgrading of enterprises. Some documents and standards that have been promulgated and implemented in China to guide enterprises to establish brand cultivation management system have also affected the enthusiasm of enterprises to establish brand cultivation system to a certain extent because they are not integrated with the long chain, high degree of marketization, fast updating of products, strong fashion of terminal products, and personalized demand.
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