Lining Went Out Of The Mountain To Lose 780 Million Again.

Lining's first annual report after losing the mountain has lost 780 million of his report card, which has aroused the agitation of investors in the industry.

In March 19th, Li Ning Co announced its 2014 earnings report. Although the company's operating income increased by 16% to 6 billion 730 million over the same period last year, the rights and interests holders lost 780 million, compared with a loss of about 390 million yuan in the same period last year. In this regard, Li Ning Co explained that the main source of earnings pressure from the early stage of investment.

According to the relevant data, the Lining group in the predicament has been in a period of change, especially the former 5 years' rejuvenation plan made by the former chief executive, Kim Chun Chun, and the drastic reform, which once again brought Lining's counterattack conditions to the predicament.

The departure of Kim Chun Jun's queer past also made Lining, who had not been able to continue to stir up the burden of Li Ning Co, once again returned to the public view.

On the same day, the board of directors announces the performance. Lining Acting as chief executive officer.

In March 20th, the reporter confirmed the matter in an interview with Lining responsible person, and the person in charge told reporters that 2015 was the first year of Li Ning Co's reentry into development. All previous plans were implemented step by step. However, the relevant person in charge of the company did not directly respond to the bottom of the company's performance.

In fact, this is the third consecutive year of loss for Li Ning Co. According to relevant earnings reports, the company continued losses in 2012 and 2013, losing 1 billion 979 million yuan and 392 million yuan respectively.

This contrasts sharply with Anta, which has been on top of the past two years. According to Anta's 2014 performance, Anta's net profit was about 1 billion 700 million, an increase of 29.3% over the same period last year.

In many families Sports brand As the performance continues to pick up, why is it so hard to stop the Li Ning Co's loss as a proud domestic sports brand?

In this regard, a number of reporters interviewed by the industry, frankly, this has a great relationship with the company's high inventory. Although the company has repeatedly announced a high inventory of inventory measures, but at present it seems that the effect is not obvious.

According to recent data released by Li Ning Co, Stock The share of Li Ning Co's inventory for more than 12 months has dropped from about 40% in 2012 to about 25% in 2014.