Happy Birds To Build Intelligent Factories To Make Personalized Customization

　 Personal consumption is coming.

Wu Zhize thinks that the transformation of industry 4 is intelligent. factory After completion, the bottleneck of personalized custom clothing will be opened, and the good news birds will establish the core competitiveness that is different from other men's clothing enterprises. At present, the garment industry has come to the stage of customization.

Previously, the wedding bird had once produced a suit of 280 thousand yuan in price. Wu Zhize said that when he opened a shop in Shangri-La before, he sold a suit of suits in ten cases and sold it 300 times a year. He only bought expensive and not bought the right ones. There were many demands for gifts. "The more expensive you are, the more I buy, the cheaper you are, the less I buy," but in recent years the social environment has changed and the demand for gifts has been reduced.

On the other hand, consumers are also maturing. Wu Zhize believes that clothing consumption generally has three stages, the first step is functional consumption, such as low price, wear warm up on the right; the second step is fashion consumption, the market is popular what style, consumers follow suit to buy; the third step is personalized consumption, consumers want to find a real clothes of their own.

Sullivan, global partner and chief executive officer of Greater China, told reporters that at present, the domestic high-end men's wear market is still dominated by foreign brands, and domestic brands are still hard to enter the relatively high profit margin market. Most companies compete in the middle end and low end market. Men's brands have fewer styles and designs, so it is difficult for domestic companies to differentiate themselves from brands and products.

wisdom Energy chemical plant start

But Chinese clothing companies are accustomed to the mode of mass production, so that the customization of clothing has encountered a stumbling block.

Traditional clothing processing, from pre cutting to sewing and later ironing, often has as many as dozens of processes, and mass production to reduce costs, is not suitable for personalized customization.

In the intelligent factory of happy bird, workers have a radio frequency identification card. The raw materials and accessories that are waiting for processing are also attached to the radio frequency signal device. Workers and clothing accessories can be accurately identified and controlled by individuals.

The production process of intelligent chemical plant starts with the order of consumers in the exclusive store. Take the reporter's experience in the flagship shop of the wedding bird as an example. A volume surveyor measured the data such as height and arm length of the reporter. In the information input system, the input right arm is 1.5 centimeters longer than the left arm, and does not open the pocket and other personalized information. It is sent to the backstage. The business system starts to list, and the number of accessories, buttons and other excipients is evaluated. The raw material warehouse is then released, and the technical department plays the board according to the relevant data, and then cuts into the production workshop.

In traditional clothing production, clothing is not open to pocket, for example, there are many processes such as painting bag position, opening bag, sealing bag triangle, pressing after bag and so on. Workers in each process should check and check whether they want to open their pockets.

In an intelligent factory, it can be set directly in the system without opening the bag. The material is moved to every worker through the intelligent clothes hanging system. If the workstation is not designated, the material will flow directly, and the relevant work will stay in the corresponding station. The corresponding processing will be displayed on the flat panel display, indicating what kind of plate and material the material is using, and the workers will finish according to the requirements.

A person from the clothing system introduced that the intelligent production system can raise the efficiency of the workers by about 30%. Because of the higher efficiency, the workers can deal with more different styles in the unit time and meet the needs of the customization of clothing.

　　 Force Personalized customization

After the problem of the production system is solved, the news bird gradually promotes the customized business mode in the terminal stores.

Wu Zhize said, now all the good bird shops in the country can provide personalized customization services for clothing, and all consumers in the country can enjoy the custom of reporting birds at home. As long as consumers contact and make reservations, there will be 72 hours for the workers of the wedding birds to go to the consumers' homes or to go to offices, hotels, a collocist and a volume division to provide services, and deliver them in one to two weeks.

According to the person concerned, the delivery time is 30 working days according to the traditional mode of mass production, and customization is 15 working days. After intelligent transformation, it can be reduced to 10 working days.

The customized service of the wedding bird is still in its initial stage. Take an online sales channel of a bird collecting bird as an example. On average, it receives about 10 custom-made clothing orders per day, and plans to make about 100 orders a day by the end of this year. The demand for customized birds is mainly from offline stores. After the intelligent production line is further rolled out, it can be popularized on a large scale. Wu Zhize said that now the personalized customization of stores will push more famous quantity teachers, such as the number of Italy teachers who are stationed in the shop in the months from a few months to a few months, and we can concentrate on it. This way, the income of personalized customization has reached 380 million last year, and the income has been done to more than ten percent. The next step is to increase the customization to a higher proportion through the Internet over the next two years. Wu Zhize said: "this profit is relatively high, no inventory."

Wu Zhize's research and development should be Internet based. Wu Zhize introduced that the original R & D will open the appraisal meeting, and organize the participation of internal staff, agents and shopkeeper. Now there is no need to directly look for users; for example, the R & D of shirts, this year, we will open 300 models, and finally pick up 200 items, then invite the 100 shirts consuming the most consumers, pull a WeChat group, and designers will directly show them their own works in the group. Wu Zhize said, "I can't talk with the enterprise for more than three years, and the transformation and upgrading can't exceed three years."