Overview Of Global Luxury Market

On the basis of a constant exchange rate, the rest of the world increased by 5%, and the current exchange rate rose by 4%.

In the second half of this year, the growth rate of sales in the Middle East has slowed down, mainly due to the reduction of Russian consumer spending and the reduction of oil prices.

Research shows that clothing accessories are still the main luxury category, with turnover increased by 4%, accounting for 29% of total performance.

In particular, shoes perform prominently.

Men's products perform well across the board.

Clothing category turnover increased by 2%, accounting for 25% of total performance.

Women's clothing fluctuated greatly, while the negative impact of mainland China on men's clothing sales decreased.

Rigid luxury goods grew by 2%, and watches grew steadily.

In the second half of the year, the depreciation of the euro and the appreciation of the Swiss Franc partially offset the worsening situation in Asia.

Jewelry luxury goods basically performed well.

Rigid luxury sales account for 22% of the total market value of luxury goods, accounting for 23% last year.

Cosmetic sales were flat, accounting for 20% of the total performance, of which cosmetics performed better than perfume.

The US and emerging markets are the main driving force behind the growth of cosmetic products.

The report also compared the data from 2012 to 2015 to gain insight into the trend in 2015.

On the basis of a constant exchange rate, Europe's turnover may increase by 3% to 5%; the US increase will be between 1% and 3%; Japan will be between 5% and 7%; Asia Pacific, including China, may face 1% decline or increase; Mainland China may grow 2% to 4%; and the rest of the world will grow 1%.

The weakness of the euro has promoted the inbound tourism in the euro area, especially tourists from China and the United States.

Therefore, many brands in Italy have begun to recover, and Milan has become the first choice.

Destination.

At the same time, influenced by World Expo, Milan, the consumption trend is expected to last until the end of October this year.

Spain is not very optimistic.

The rebound is beyond expectations, as the Swiss Franc adds value to tourists and local people from Switzerland to Italy and France.

Eastern Europe has also been in a painful period. Russia's performance in the 2015 market is still not optimistic.

So far, 2015 of US market performance is still lower than expected, mainly due to the unusually cold climate in the first quarter and the slow recovery of middle class consumption.

At the same time, the beneficial effects of the price adjustment of luxury brands are just offset by the reduction of tourism consumption and the strength of the US dollar.

The decline in the number of Chinese tourists has brought a lot of adverse effects on the west coast and Hawaii, Las Vegas and New York, while a significant reduction in Latin American and Russian tourists also affects the overall market performance of Miami.

On the contrary, the performance of various electronic business platforms is excellent.

Mainly benefiting from the increase of Chinese tourists, Japan.

In fact, it is the fastest growing market.

Japan is actually the fastest growing market, and it has become China's best tourist destination (the number of tourists in February 2015 increased by 160% over the same period last year).

In the Asia Pacific region, D Arpizio believes that in the Greater China region, including Hongkong and Macao, 2015 will be a pitional year with poor performance.

Taiwan will gain a certain boost, while South Korea will go up sharply, benefiting mainly from the growth of Chinese tourists.