Mcglaughlin Made Losses In The First Quarter Of Last Year

Mcglaughlin today released the company's unaudited results in the first quarter of March 31st as of 2015.

The report showed that Mcglaughlin's net revenue in the first quarter was $12 million 500 thousand, up 20.1% from the same period in the previous year, with net profit of $600 thousand and a net loss of $5 million 800 thousand in the same period last year.

Summary of first quarter 2015 results:

Net revenue was $12 million 500 thousand, an increase of 20.1% over the same period last year of $10 million 400 thousand.

Gross profit was $8 million 100 thousand, compared with $7 million 500 thousand in the same period last year.

Gross profit margin was 65.2%, compared with 71.7% in the same period last year.

Net profit was $600 thousand, compared with a net loss of $5 million 800 thousand in the same period last year.

Wang Ye, director and CEO of Mcglaughlin, said: "in the first quarter of 2015, efforts were made to expand health, window closes and consumer business.

In the first quarter of this year, in addition to providing new models

In addition, we also strive to promote corporate brand, and enhance product promotion, improve our online customer participation channels, so as to help companies attract and retain customers.

Looking ahead, we will adjust our marketing activities based on customer information, and continue to use social media and other marketing and customer participation tools to help increase the volume of old customers' purchases and the conversion rate of new customers.

Statement: in the following chapters,

It will show the year-on-year financial data for the first quarter of this year and the first quarter of last year.

In September 18, 2014, Mcglaughlin completed.

Since then, the financial results related to clothing and accessories business have been classified into non continuous operations.

The following financial data mainly reflect the company's continuing operation.

The total net revenue was $12 million 500 thousand, an increase of 20.1% over the same period last year of $10 million 400 thousand. This increase was mainly due to the strong results of the launch of the new independent product, including a series of collagen skin care products and functional coenzyme moisturizing lotion. In addition, the promotion activities during the Spring Festival are another important reason for revenue growth.

The cost of goods sold was $4 million 300 thousand, an increase of 47.9% over the same period last year of $2 million 900 thousand.

Total operating expenses amounted to $7 million 500 thousand, an increase of 40.3% over the same period last year of $5 million 300 thousand.

Among them, sales, general affairs and management expenses amounted to $6 million 800 thousand, an increase of 31.9% over the same period last year of $5 million 200 thousand. This increase was mainly due to the increase in sales incentives, the increase in the number of employees and the increase in social welfare costs, as well as the increase of 400 thousand dollars in business related expenses related to brand building.

Gross profit was $8 million 100 thousand, an increase of 9.2% over the same period last year of $7 million 500 thousand.

Gross profit margin was 65.2%, compared to 71.7% in the same period last year. The year-on-year decline was mainly due to the increase in profit margins in the first quarter of last year, which resulted in SONOKO brand product supply discounts.

Operating profit was $600 thousand, down from $2 million 100 thousand in the same period last year.

Mcglaughlin's operating profit from continuing operations in the first quarter was $600 thousand, down from $800 thousand in the same period last year.

Net profit was $600 thousand, a net loss of $5 million 800 thousand over the same period last year.

According to US GAAP, Mcglaughlin's net profit in the first quarter was $600 thousand, which was better than the net loss of US $5 million in the same period last year.

The basic and diluted earnings per share of the US depository receipts for Mcglaughlin's first quarter operations attributable to shareholders were $0.05, compared with $0.06 in the same period last year.

Mcglaughlin's US depositary receipts are equivalent to 35 shares of common stock.

In the first quarter of 2014, the basic and diluted losses of us depositary receipts of Mcglaughlin's non continuous operations attributable to shareholders were $0.51.