"After 90" No Longer Take Shopping As A New Marketing Tool For Leisure Clothing.

"Clothing is no longer a necessity. No one will buy clothes or clothes for years.

Young people nowadays only pay for experience. "

CABBEEN, chairman of CABBEEN fashion, said in an interview with the Qianjiang Evening News reporter: "in the future, we will open 20 stores in the country to see the market reaction, the format will also expand, and the studio can also be added.

Increasing shopping experience is the way for future stores to survive.

CABBEEN said that he did not think that the predicament of traditional clothing was the bad economy. The question was whether we could meet the needs of consumers.

"We have a way of staying, such as a man trying on clothes, maybe giving a drink to his girlfriend, letting her sit at the west point, rest, or the girl can just get a haircut."

Say these

They are all related.

In fact, other brands do likewise.

"As long as you are a gold card user, you are free to deliver coffee every Wednesday.

And if you spend more than 900 yuan, you will send 12 coupons, one per month.

The Qianjiang Evening News reporter also saw a coffee bar area in the tricolor flagship store. The staff were very enthusiastic to welcome you to sit down and taste, even if you did not plan to buy clothes.

The intention is too obvious to use the free style to pull you into the shop, 12 times a year, maybe you spend money?

"My daughter is a typical" post-90s ". Every time I call to ask her where she is, she is not in a cafe, just eating, sometimes doing homework.

Shopping was once our most frequent pastime, but now young people have Internet. They watch clothes turn on their phones. They seldom try out in the shops, but they do not go out like we used to.

Senior international image consultant, "

If you want to introduce these formats, there will be more opportunities for sales after "90's".

"When we first started, Jam Hsiao came, and the result was good, but now there are fewer people.

Maybe there are still many people who don't know this way, but there are 10 people in one day.

The reporter ordered a cup of honey pomelo tea in Jasonwood's cowboy kitchen, 28 yuan, and spent more than half an hour on WiFi. During that time, only one of my guests was sitting in the leisure area, and the shop assistant seemed a little idle.

"Some people come to drink, do not plan to see clothes, but there are also bought and bought, but can only be said to be cultivated."

The staff of the tri colored shop is full of optimism: "someone bought the clothes and we sent them to drink. After sitting for a while, she went shopping again, saying that she had enough rest and recovered her strength."

"At present, this mode is gradually gaining popularity, but the effect is not likely to make you crowded.

It can only be said that you must be dead if you stick to the old shop, but at least you have another chance. "

Qing Rui said.

CABBEEN also said very plainly: "you can come to the concept store to try clothes and experience, then go online, and we can also provide express service.

If you buy clothes simply, you might as well buy it online.

This is a place to enhance intimacy with customers, not just a simple sales relationship.

Of course, I don't think this shop should be too much. After all, the wool comes out on the sheep's body. If the cost is too high, it will pass on to the customers. That's against the original intention. "

In the Internet age, the traditional clothing brand days are really not very good. Apart from moving the battlefield to the Internet, the existing stores must have new ways of existence not only to let customers pay, but even to leave without money, but to keep them as long as possible so as to bring potential businesses, otherwise the cold and cheerless will be normal.