How Can The Textile Industry Be Further Upgraded To Adapt To The New Normal Economic Development?

The arrival of the new concept has promoted the upgrading of home textile products in R & D and design. Various cross border popular culture and more mature new elements have been successfully added to the R & D design of home textiles.

The concept of home textile consumption has been implanted into the consumer concept of consumer textiles.

How to make consumers understand and accept these innovative elements more directly and conveniently has become the direction of efforts in the industry, and has promoted space for promoting horizontal development and cross-border cooperation.

In the first half of this year, China

The economic growth of the industry has slowed down further than that in 2014, which has aroused concern in the industry, and the textile industry is in urgent need of pformation and upgrading.

How can we further promote pformation and upgrading and adapt to economic development?

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In this regard, Yang Zhaohua, President of China Household Textile Industry Association, put forward his view: "home textile industry should aim at new home textiles and new life, take product research and channel innovation as the starting point, guide production with consumption demand, guide consumption to promote the development of the industry, and promote the pformation and upgrading of the industry."

Consumer demand guides production is a new concept of industry development. From the perspective of products, home textile products should be safe, comfortable, intelligent and fashionable. From the point of view of use, we should pay attention to the scientific and healthy consumption and use of home textiles; from the point of view of environmental protection, we should emphasize green production and recycling.

These requirements urge home textile enterprises to implement this new concept with innovative elements.

"Xinshen group has been creating comfortable, environmentally friendly flax home textiles lifestyle, from linen raw materials to environmental protection, to this lifestyle Innovation, are closely related to the current industry development concept."

Fan Jihong, a brand marketing manager of Xinshen group, as an enterprise that mainly produces linen products in the domestic textile industry, said that the innovative elements of Shin Shen are positioned as new Chinese linen sand and curtain fabrics.

I hope this concept of flax changing life can be pmitted to more people in the industry.

"At present, the development of domestic textile industry is influenced by the economic environment at home and abroad. There are indeed some problems, and the market is not satisfactory.

However, the worse the environment is, the harder the industry and enterprise are to develop products from the market perspective to meet the needs of consumers.

Shi Yejian, manager of marketing and sales department of Jiangsu Yueda Home Textile Co., Ltd., said: "this is the trend of the development of the industry, and is also consistent with the development plan of Yueda home textile.

I believe that the concept of production guided by consumption can better create a green, environmentally friendly, comfortable and comfortable home textile for consumers.

According to Shi Yejian, Yueda home textile's high-end dyed jacquard and jacquard products use fresh and comfortable natural colors, and emphasize the taste of European style luxury and other new elements.

"I believe that the use of these new elements will be impressive."

Shi Yejian said.

In addition to decorating the concept of textile consumption through innovative elements, how to make consumers understand and accept these innovative elements more directly and conveniently, and how to add innovative elements to consumers' channels to understand the dynamics of textile industry has become the direction of the industry's efforts. It has also promoted space development and cross-border cooperation.

At the 2015 China (Dalian) International Garment and Textile Expo conference, we learned that the Dalian Fair will integrate resources and achieve cross-border cooperation with a brand new concept.

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The idea is to integrate and upgrade the traditional clothing and textile industry with the traditional business channel mode and the foreign trade mode.

According to Zhang Yiming, director of Dalian clothing Expo, the Dalian Fair will bring new vitality, so that the exhibition will develop towards the new trend of "union", "factory", "business" and "electricity supplier".

Zhang Yiming said that the Dalian Clothing Fair will also hold several summit and special promotion sessions around the theme of industrial upgrading and "Internet +", inviting international brands, famous designers, industry experts and other authoritative personages to participate in the discussion, providing more ideas and models for the development of the garment industry.