UK Multi Channel Retailers Top The List Of Advertising: Nike And Adidas Rank Top 20

According to British media, between January 2015 and July, apparel retailers in Britain invested 41 million 200 thousand pounds in online keyword search advertising, up 23% from 33 million 600 thousand last year.

AdGooroo, a digital marketing intelligence agent, ranked the total advertising expenditure after studying 2288 PC end text advertisements from Google.co.uk.

It said that the growth is not consistent with the trend of online advertising. British advertisers invested 773 million pounds in advertising from January 2015 to July, compared with 867 million last year.

It is understood that the British

The vast majority of the top 20 advertisers are British.

For example, the advertising investment of John Lewis is as high as 976 thousand pounds, Asos invested 885 thousand pounds, Marks and Spencer both invest 803 thousand pounds, and Amazon takes 1 million 600 thousand of the absolute advantage to occupy the top spot of clothing keyword advertising input in the first 7 months of this year.

It is reported that most of the top 20 advertising providers are multi-channel retailers.

In the meantime, The N Brown Group invested 1 million 900 thousand pounds in advertising expenses for clothing products, and its four major websites reached 20 strong: Simply Be invested 687 thousand pounds, Jacamo invested 505 thousand pounds, Marisota invested 379 thousand pounds, Fashion World invested 353 thousand pounds.

In addition, the four largest footwear retailers are in the 20 force:

(1 million 40 thousand pounds), Schuh (615 thousand pounds),

(572 thousand pounds) and Clarks (541 thousand pounds).

Meanwhile, luxury goods retailers Net-a-Porter and Ted Baker invested 484 thousand pounds and 364 thousand pounds in advertising fees respectively, and entered the top 20.

According to the survey report, the average click cost and continuous click click rate of clothing keyword search in the UK also increased this year. The average click cost cost was 0.32 this year, compared with 0.30 last year. The growth rate of clicks and expenditures increased by 4.62% this year, compared with 4.42% last year.