In Order To Survive, What Challenges Will The 2016 Cross-Border Electricity Providers Face?

2015 is an extraordinary year.

The industry policy is indeed a green light. Consumers are more interested in it. The major players continue to add blood.

According to relevant data, in the first half of 2015, cross-border e-commerce pactions reached 2 trillion, a year-on-year growth rate of 42.8%, and this figure will reach nearly 6 trillion in 2015.

2015 is the Warring States era of cross-border electricity providers. Mergers and acquisitions have their own tricks.

Reporter survey found that the whole 2015, the major cross-border market participants are continuously pushing the cross-border electricity supplier market, Alibaba global fast selling efforts to build eWTO, cross border through continuous acquisition of a number of business enterprises to achieve the strategy of going out, Amazon frequently overweight Chinese cross-border electricity providers, Tmall international, Jingdong global purchase, Dunhuang, eBay and other giants have their own expansion of the trick.

Cross border electricity market competition has become increasingly fierce, and has entered the "Red Sea". As Ma Yun said, shopping malls are like battlefields. We are just like soldiers, soldiers on the battlefield are sometimes not to defeat who, but to live.

Smoothly through 2015, you can see the small articles you write is worth celebrating! China's economic growth slowed down, the wages of ordinary people is not so easy, this will certainly have an impact on shopping consumption.

But China's economic growth rate of about 7% or even lower is a normal practice in the future.

People should understand such a "new normal".

Under the new normal, rationality is consumption upgrading.

China, which has become the world's second largest economy, can not keep its two digit rise for decades. In that case, China will have problems and the world will be chaotic.

During the period of rapid economic growth, some enterprises, some extensive businesses, and capital undermining, and developed by policy support, have made achievements. These enterprises are the targets of constant death under the new normal.

From the demand for cross-border electricity supplier imports, imports are mainly reflected in a limited number of categories, and baby diapers, milk powder, cosmetics and so on, and consumer demand for quality of life has gradually emerged.

As Huang Ruo, founder of Tmall, founder of COO, says that milk powder and diapers alone will not be able to import the electricity supplier's climate.

Every platform seller needs to work hard to expand the Chinese consumer demand category. Milk powder, diapers, cosmetics, these areas are "Red Sea" in the "Red Sea", the rules of the game have been almost established, you join the only part of the game, want to use other people's game rules to beat others, it is ridiculous.

2016 integration of cross-border electricity providers is inevitable, the giants are still in

Since the birth of the cross border electricity supplier, the biggest beneficiary is probably those giants, those big brands! The emergence of a new thing in the Internet age has stood against the draught, that is, sows can also fly to the sky. At the same time, the extinction of old things is also the same. Just like NOKIA and Motorola are not how many mistakes they made, but they brought them to the highest point, and at the same time they brought them to the grave.

Like traditional industries, cross-border electricity providers enter "

After the fight, he was dead.

The cross-border market is facing a new round of integration. A small number of small and beautiful enterprises will emerge and a group of heavyweight giants will emerge.