New York Fashion Week Is Staged In Madison Square.

Despite the dazzling photos of celebrities dressed in the latest fashions and celebrations, some of the designers are choosing to withdraw from the fashion week. Some of the sponsors Mercedes Benz and American Express have withdrawn from the fashion week. The site has also been pferred from the Bryant Park in downtown to Lincoln Center to today's Madison Square Garden.

Organizers, brands and designers began to explore new ways, hoping to break through the traditional mode.

The autumn and winter fashion week in February, the spring and summer fashion week in September will become the hot topic of Internet social media. However, its huge communication effect will take a long time to buy behavior. This gives Zara H&M and other fast fashion brands fast imitation time.

"Social media is the laxative of the fashion system."

"It allows people to absorb all trends and new products faster," said Scott Galloway, founder and chairman of L2, a digital consultancy.

And Sarah Rutson, Net-a-Porter's global purchasing deputy general said that the idea should be changed, and now the speed is king.

DVF's CEO Paolo Riva thinks, "in the past,

When we put the new model on the counter, we can see dramatic sales peak. Now this phenomenon is no longer there.

People in the Internet age are so patient and scarce that they can hardly endure the fashion elements appearing on the screen for half a year to appear on the market.

Today, the fashion week industry process is being broken.

Except for the big brands to test the water.

"Pattern", designers began to seek change.

Rebecca Minkoff said that the finished products displayed in February 13th were hot products sold in the department stores under the line. During the exhibition period, she overturned the original schedule, displayed the spring design in this fashion week, and put the autumn and winter design in September, mainly facing sellers and consumers.

Misha Nonoo, Thakoon and Bill Blass will also show new products in the fashion week during the fashion week, reversing the six months ahead of the traditional fashion week.

"We are in the fashion process system of an era.

I want to have exhibits immediately. "

Burberry's CEO Christopher Bailey said: "we bombarded with images, movies and music, trying to recreate the energy we made five or six months ago."

In the fashion week of New York, many brands said that the finished products will be sold in their retail stores, and some of them will be put on the counter immediately.

Burberrry, Top shop, Michael Kors and Vetements announced that in this New York fashion show, they will show the new products that have been on the market during the season.

In early February, Burberrry announced that it had reduced its original annual four fashion shows to two venues starting from September this year, no longer divided into men's wear and women's wear show. In addition, it will adopt the new strategy of "watching and buying": when new products are displayed, they will also be sold in physical stores and online stores.

Tommy Hilfiger also said that since September 2016, the fashion show has been broadcast to consumers through multimedia, and the "buy and wear" series has been released. In addition, Versus Versace and Tom Ford will adopt similar strategies.