Marc Jacobs Meets Economic Crisis And Changes Strategy To Light Luxury.

LVMH, the world's largest luxury brand group, is the same as buying and selling. It is the same way to buy and sell. Before Michael Kors has been sold for a while, it has created a light extravagant miracle. LVMH is going to go crazy like this and repeat it on Marc Jacobs.

However, despite the need for a "snow front shame", it is hit by the global economic weakness.

The strategy is not very good.

Therefore, from 2016,

The product will mainly focus on less than US $500. According to the brand's CEO, leather products will also become the main means of revenue in the future, in addition to focusing on medium and low prices. It is expected to increase from 70% to 70%.

Footwear business will account for 15% and become a complete accessory brand.

But this change is right.

Even for LVMH, can there be a dawn of victory? It's hard to say, but from the struggles of LVMH's brands and the downturn in the global luxury industry, reconsidering leather goods may be a good way out.

Early attempts to accelerate the Marc Jacobs IPO by replacing CEO from Givenchy, but since the advantage of the Marc by Marc Jacobs created by the brand sub line was quickly squeezed into this area by more designers and independent brands, the advantages created were not too competitive.

In addition, with the continuous increase of LVMH to 80% of the shares, the founder and its partners lost their dominance and lost control of the company.

Therefore, in the face of this situation, LVMH is determined to pform Marc Jacobs to the leather market, and the brand designer has to.