Consumer Demand Upgrade Online Shop Breakthrough Breakthrough Challenges

With the upgrading of consumer demand, it has been possible to create a single product through several explosions.

The era is no longer the same, and the survival space of the former glorious brand is also squeezed.

In May 9th, nearly 50 listed e-commerce enterprises on the Alibaba platform were invited to visit the Shenzhen Stock Exchange, and tried to solve the current dilemma by listing together.

Such a pformation is not only the development of e-commerce enterprises to a certain degree, but also the forced force of online offline integration.

According to statistics, 100 electric business enterprises have submitted the application for listing, which is still expanding, and the market valuation is expected to exceed 100 billion yuan.

Although "many people are numerous", they have a long span in front of them and the capital market.

From the beginning of the development, the characteristics of the "brush list" and "seven days no reason to return" will be the "soft rib".

And according to the request of the SFC, check the relevant business contacts between the Amoy brand and Alibaba, get the contract agreement, sales and operation data verification data of the merchants and platform parties during the reporting period, and request Alibaba to issue verification materials about the market position of the merchants in Tmall, so the whole process is rather cumbersome.

This pformation and upgrading is not only a brand development to a certain degree, but also a forced helplessness in the process of online offline integration.

It was no longer necessary to create a brand name through a few explosions.

A large number of traditional brand electric shock, consumers continue to upgrade the demand for purchase, and micro businesses, cross-border electricity providers, network and other new business ecosystem.

At first, the brand name of Taobao, which was nurtured by native soil, is no longer strong. The living space is squeezed, and the traffic dividend is losing.

Under such circumstances, the upgrading, pformation, consolidation and expansion of Amoy brands are becoming more and more important to Alibaba's share price and performance.

In order to further develop its performance, Amoy brands began to try to extend to the offline market. Many Amoy brands scrambled to "land" to open the store.

By the end of 2015,

Signed 202 franchisees, this year plans to open to 1000.

By 2020, he will open 10000 stores.

Huang Xiaodong, founder of the film industry, also stated that next year there will be more physical stores on the basis of existing physical stores. There are also plans to set up shop under the following lines: Yu Ni Fang and AFU essential oil.

The expansion of offline stores makes Amoy brands no longer stay on the web page, so that consumers can see and feel.

However, in the context of rapid increase in rents and human costs, the opening of physical stores undoubtedly needs huge capital investment as support.

On the other hand, brand names such as "homogenization, low-end, Shanzhai" have also been in urgent need of removing these hats and upgrading.

Seeking listing financing has become a realistic and urgent demand. IPO has also become a way for Amoy brands to seek pformation.

Online shop breakthrough challenges

As early as the end of 3 this year,

The 10 Amoy brands, such as Yu Mu Fang, Han Hou, October Ma Mei, AFU, and puppy electric appliance, are seeking joint listing with Alibaba.

They jointly suggested that Alibaba set up an "office to assist businesses listing" to help businesses prepare some information before listing, and take the lead to help these brand business enterprises, communicate with the Securities Regulatory Commission and exchanges, assist brokerages to complete interviews and data dutiful investigations of businesses, and establish communication channels with other listed and upcoming brand e-commerce enterprises.

Currently, the fastest growing Korean market has been applying for new three boards, and nearly 20 years since October 10, it has been preparing for listing in 2013.

According to Shanghai's hot mom fashion brand CEO, "China business newspaper", the company plans to hit the Shanghai motherboard, and other enterprises plan to make different qualifications in the Shenzhen Stock Exchange's SME board.

And another clothing group, Yin man and its parent company, Hui Mei, are also promoting IPO.

In an interview with reporters, CMO goofy, an Hui Mei Group, said: "the business of Amoy brands is not essentially different from other enterprises, so it should of course be on the way to go public.

At present, the United States will submit the prospectus immediately, but more details will depend on the approval process of the securities and Futures Commission. "

There are more than 100 brands looking for listing. According to statistics, nearly 200 SMEs have applied for listing. The scale is still expanding, and the market valuation is expected to exceed 100 billion yuan.

Although the electricity supplier listing is the needs of the development of the times, but it is very difficult. Whether the Amoy brands can break through in many queuing enterprises is still unknown.

Wei Da told reporters that at present, there is not a large electricity supplier in the A stock board, and the Shanghai Stock Exchange's examination angle for the listed companies is business income. However, the assessment of the electricity supplier channel is GMV (total commodity paction). In this process, Alibaba helps them communicate with the regulators, and the understanding of the auditing standards is unified, which obviously accelerates the IPO process.

"We have submitted materials to the Shanghai Stock Exchange, and we will wait for listing guidance next."

In the view of Wei Da, the confirmation of light sales revenue is a very complicated procedure, which requires a lot of data to be applied, compared and verified.

For three brands of squirrels and Korean clothes houses, which are hatched from the Alibaba platform, verification of a series of sales figures such as GMV is even more important in the IPO process.

Jiang Ronghua, IPO sponsor representative of China Merchants Securities, said: "there are many matters needing attention in the listing of e-commerce enterprises.

For the Amoy brands that depend on the growth of the third party platforms, it is particularly necessary to focus on the dependence on the third party platforms, whether there is brushing, selling seasonal fluctuations, and network and information security.

It is worth noting that whether the Alibaba has a large proportion of equity investment to the issuer and its upstream and downstream customers, whether it will result in a suspected related party paction and pport situation; the authenticity of the Internet advertising information, order information, the resulting revenue recognition, settlement issues, and cost accounting and device costs.

According to the requirements of the SFC, brokerage firms and accountants need to interview with Alibaba on site to check relevant business contacts. They need to get contract agreement, sales and operation data validation data of merchants and platform parties during the reporting period, and require Alibaba to issue verification information about Tmall's market position, which is cumbersome.