Us 90'S Lift Sports Underwear Trend

The 2015 underwear tour report released by market research firm NPD Group is reported heavily.

The report said, "innovation and change" has become a new generation of American women's underwear consumption purpose.

The "millennial generation" (Note: born in 1980 to 1995, and the adult American youth after 2000) chose underwear more diverse in style and personal style.

In terms of style, young women seem to prefer sports underwear.

Push up and full cup underwear are far ahead in the survey of underwear worn over the past 7 days.

The extended bra and bandage underwear extend the movement to everyday life.

In this regard, NPD market research company chief industry analyst Marshal Cohen concluded, "comfort and

It is the key word of today's underwear consumers, especially for the new generation of women who value their comfort and freedom more.

All Cup sports sporty underwear is popular among young American women.

According to the latest survey, women are more inclined to choose comfortable underwear.

"Wei Mi" is not everyone's love.

In addition, NPD survey also found that among all underwear, the sales volume is 44 to 50 (the US number 40 corresponds roughly to the Chinese number 90).

In order to cater to the quietly growing young consumers in the bust, the underwear manufacturers in the United States began to produce more large underwear.

Although the size is getting bigger, the material of underwear is becoming more and more frivolous.

Lace and velvet become the main brands of underwear this year.

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Light and soft texture becomes the first choice for young consumers.

Moreover, young girls also have their own opinions on brand choice.

They no longer favor the "Vitoria secret" of the sexy sexy brand, but prefer the niche brand with the concept of health and comfort.

For example, there are more than 100 years of history of sports brand "fruit of the loom".

It makes them feel more comfortable because they have no steel rings and unlined underwear.

"Victoria has been sexy for so many years.

But now the trend is natural beauty, so it's a few steps late in the game.

Gabriel, a fashion analyst, is noncommittal to the "sex appeal" highly praised by veteran underwear manufacturers.

Not wearing is the "hard truth".

Buying underwear has long been regarded as an adult form of women.

This report by NPD reflects that young women in the United States are gradually getting rid of their underwear and showing their proper curves.

What's more, we should completely abandon underwear's "no underwear campaign".

Google search engine shows that more than 100 thousand posts have been discussed in the past week alone.

Savanna, the American poetess, who was sent to YouTube in July 19th, has received more than 1 million 500 thousand reading points so far.

"It's fun to follow nature and not to wear underwear.

But this is not for the sake of feminism, it is just my own daily choice. "

Savanna felt that the discussion on underwear should be stopped because girls are their own business.