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The Diving Team Scores Higher In The Proportion Of Female Consumers Who Buy The Swimming Products.

2016/8/17 15:13:00 58

Diving TeamSwimming ProductsSwimsuitUnderwear

From the sales volume, swimming bag / waterproof package sales increased by 170% over the same period, swimsuit, swimming goggles and bathing caps ranked the top three in the sales rankings.

The proportion of female consumers who buy swimming products is higher than that of Jingdong.

The role of sports events in stimulating consumption has become increasingly prominent. I believe that with the progress of the Olympic Games, sporting goods will usher in a new sales peak in China.

In addition, the number of swimming products purchased in Guangdong, Beijing and Jiangsu

Consumer

Most enthusiastic, Jiangsu buys more than Shanghai.

Other regional hot cakes also display regional characteristics. Consumers in Shanghai and Sichuan have a strong demand for goggles and Zhejiang consumers.

Bathing cap

"The largest number of purchases.

In addition, Speedo (Speedo), Lining and other large swimming products sell well, occupy the top two in the sales list.

According to the 2016 China sports consumption ecological report published by the twenty-first Century Economic Research Institute, the twenty-first Century economic newspaper and the Jingdong, the total consumption of sports goods consumption is less than after 80, but the consumption of swimming related commodities is significantly higher than that of other categories, of which 70 of them are after 70, according to the twenty-first Century Economic Research Institute and the economic newspaper and the Jingdong.

Swimming products

Consumption accounts for the highest proportion.

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The front runner of the underwear market has been attacked by a small number of soldiers.

Urban beauty announced the 6 month interim results as of June 30, 2016, with a revenue of 2 billion 211 million yuan, up 0.2% from the same period last year, and net profit of 174 million yuan, down 35.63% from the same period last year.

Urban beauty explained that the demand for brassiere in the period without marks and steel rings increased significantly. Micro traders could react quickly and seize this opportunity at the level of supply and marketing, while the group lacked such products during the period, and sales growth was affected.

But the electricity supplier trend is still upward.

By the end of June this year, the turnover of urban beauty business reached 165 million yuan, accounting for 7.5% of the total turnover of the group, compared with 2% last year, an increase of 280.8%, and it is expected that the second half of this year will continue to grow.

In view of the uncertainty of China's economic development and the negative impact of micro businesses, urban beauty took a cautious approach to tighten up stores and open up unprofitable stores. As of the end of June, a total of 8371 retail outlets, including 6803 franchised stores and 1568 self operated stores, had reduced 323 stores, added 85 self operated stores, and reduced the total number of stores by 238.


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