Wenzhou Footwear And Clothing Enterprises Achieved Brilliant Sales During The Double 11

　　 Sima 、 Aokang , red dragonfly Kangnai , Zhuo Shini and other Wenzhou footwear and clothing enterprises have made brilliant achievements in e-commerce sales during the Double 11 Festival, making great progress over the same period last year.

　　 Sima E-commerce: the whole network sales exceeded 650 million yuan

On the Double 11, the sales of the whole network of Sima E-commerce exceeded 650 million yuan, and the order volume exceeded 3 million. The sales volume of the day exceeded 100 million yuan in 7 minutes, which exceeded the sales performance of the whole day of 2015. The Sima brand under Sima E-commerce ranks second in the category of Tmall men's clothing, three places higher than the Double 11 in 2015, and Balabala ranks first in the category of mother and child clothing.

In order to solve the logistics problems during the Double 11 Festival, Sima cooperated with more than 10 logistics suppliers, prepared more than 3000 operators and more than 2000 temporary workers, and implemented the O2O store delivery system. "More than 3 million packages are planned to be completed within 6 days," Shao Feichun, general manager of Sima E-commerce, said at the summary meeting.

　 Aokang E-commerce: daily sales of 169 million yuan

The sales of Aokang E-commerce on the day of Double 11 reached 169 million yuan, creating a new sales record for Aokang E-commerce and ranking top in the shoes industry of the whole network. "169 million yuan, an increase of 28% over last year, and more than 30 times more than the 5 million yuan in the first Double 11 in 2010." According to the person in charge of Aokang E-commerce.

Aokang tried online star live entertainment marketing for the first time this time, invited 11 star celebrities such as Hu Bing and Cai Kangyong to "buy while watching" Taobao live broadcast, playing the new model of "star+live broadcast+e-commerce".

　 Red Dragonfly: ranking fourth in sales of shoes

On the Double 11 this year, Red Dragonfly's sales on mainstream online platforms reached 120 million yuan, of which Tmall's sales reached nearly 105 million yuan. The Red Dragonfly brand ranked fourth in the sales volume of the entire footwear category, and the flagship store of the Red Dragonfly brand ranked fourth in the men's footwear category. In addition, the sales of Red Dragonfly children's shoes and leather goods doubled compared with last year, of which the sales of flagship children's shoes store was nearly 5 million yuan, ranking 20 in the category of children's shoes.

　 Zhuo Shini: No. 5 in Taobao Women's Shoe Store

On the day of the Double 11 Festival, Zhuoshini Women's Shoes E-commerce completed 380000 pairs of sales on the whole network platform, with sales exceeding 62 million yuan, ranking fifth among the top 10 women's shoes stores in the Taobao Trading Index.

According to Chen Shenghua, General Manager of Zhuoshini E-commerce Business Department, the sales volume of Zhuoshini E-commerce increased by 80% over last year, creating a new record of Zhuoshini's sales on the Double 11. According to relevant statistics, the overall number of visitors to Zhuoshini flagship store on the day of the Double 11 Festival was 2599041, and each e-commerce employee received more than 8000 customers on average.

　 Kangnai: sales increased by 50% year on year

At 11:00 am on the day of Double 11, the sales of the official flagship store of Kangnai Men's Shoes Tmall exceeded the sales of the store all day last year. At 4 p.m. that day, Kangnai's online sales exceeded 40 million yuan in the whole day last year and 60 million yuan in the Double 11 this year, up about 50% year on year.

It is understood that Kangnai Group's e-commerce business is all operated independently, ensuring the high quality of business and service. On the three evaluation indicators of Tmall stores, Kangnai is more than 20% higher than the average level of its peers.