Taobao Accent Taostyle: Taobao Fashion Influence Extends To The Line.

From offline to online, it has long been the standard of fashion brands. But now, online brands are starting to reverse the market. Recently, the "Taobao accent Taostyle" of nearly 30 well-known Taobao clothing brands has been opened in Kerry Center, Hangzhou. A number of young brands growing up on Taobao have extended Taobao's fashion influence from online to offline.

Entering the "Taobao accent Taostyle" store, the first thing to come into view is the constantly changing pictures on the LED screen of the store and the two-dimensional code of Taobao store, showing the upper body effect of the merchandise to the shoppers. At present, the shop covers different categories of clothing, shoes, bags and accessories for men and women.

According to the positioning of the Kerry Center's consumer group, the women's clothing brand in the lower line of the line is dominated by the young fashion style, with high-profile original design and street style, while the men's brand is dominated by the national tide and the high-ranking sports style, so as to meet the needs of young consumers in different occasions. The collection store covers many familiar Taobao fashion brands, including the Ayuko, the brand of jasmine and the Roaringwild, and the Thessnce.

This store, as the beginning of the Taobao fashion brand's touch line market, provides consumers with more clothing choices, but also brings fresh consumption. Taobao mobile payment has become the main way of consumption of the store, and realized the same price, homogeneous and identical goods online and offline. At the same time, Taobao also provides high-quality pictures, videos and other contents for offline stores to further enhance user experience.

As a offline store, "Taobao accent Tao style", like all other offline stores, can provide consumers with ways to shop and pick up goods. As a complex of online Taobao stores and offline experience stores, consumers can also choose to sweep yards and deliver goods online. It is worth mentioning that the shop has multiple guides, and in addition to the one to one recommendation service for customers in the store, they also serve as Taobao anchors, live on the Internet all day, and extend the limited offline business hours. Compared with other anchors, every day they deal with all kinds of clothes in the store and know their products well enough to provide a more pertinent opinion for the live audience. Of course, consumers who watch live broadcast can also place orders during the live broadcast.

"Taobao has provided us with technical and product channel support to enable our store to open successfully, and let us have the courage to explore and try out a new retail mode." Xia Yu, general manager of Hangzhou Shun Hong Network Technology Co., Ltd., the head of the offline shop, talked about this store. The emergence of Taobao accent Taostyle has brought new possibilities for online brand and offline consumption. Liu Jingjing, the leasing director of Kerry Center, said: "Taobao accent Tao style has entered the Kerry Center as a new format, bringing the most fashionable and cutting-edge elements to the shopping mall. It is the expression of the fashion attitude of the shopping mall, and also brings new competitiveness to the Kerry Center."

16 years ago, Taobao came out of the world and brought a new online trading mode to the Chinese market. 16 years later, fashion brands such as costumes, shoes, accessories and accessories, which grew and grew on Taobao, began to line up, expand new markets and reach a wider range of consumers. Behind this is not only the soil and space that Taobao has provided for these brands to incubate and grow, but also Taobao has demonstrated a strong industry integration capability as a platform. From the supply chain to the sales side, Taobao integrates resources such as factories, designers, celebrities and brands, and co operates with businesses and brands. Ayuko, a Taobao seller who sits on nearly 4 million 500 thousand micro-blog fans, said: "after 4 years of development, our Taobao store already has a certain scale. Now we just take this opportunity, we can come to the line to expand more consumer groups, so that the development of shops has more possibilities.

"Taobao accent Taostyle" is not only the starting point of Taobao's fashion brand layout line, but also the specific display of Taobao's small and medium sized brand and fashion influence. From online to offline, Taobao brings not only the new sales mode, but also the trend of platform nurture and drive. Through the same price online and offline, consumers have more scenes to chase the fashion trend of "enough to get", and also send fashion inspiration to the whole society, so that the whole industry can get a new growth momentum in the process of integration of more scenes and consumption patterns.