Lavinia Women's Wear + Top Shop + New Store Opened Successfully

Top grade business is upgrading the shopping experience and creating a "top quality +" project in order to optimize the shopping environment, upgrade the format, and set up the new standard of Internet City outlets.

Top quality discount is adhering to the core business philosophy of "high quality and low price", and creates a new full channel sales mode, providing quality products and portable services for the vast number of consumers and millions of core members.

As society develops faster and faster, people begin to get stricter and stricter standards for everything, and the classification is becoming more and more elaborate. The field of business fashion is a very important battlefield.

Nowadays, the modern women in the big environment are becoming more and more independent. They have certain working ability and economic income.

More and more interests are developing in the spare time, which makes them more quality, more diverse and fond of following the trend.

Work clothes are too stiff to show their individuality. Casual clothes are hard to express their importance and professionalism in their work.

Lavinia is a brand that makes business more precise, which is more suitable for our needs.

Lavinia women's clothing is mainly designed for modern women living in metropolis, independent, free and fashionable.

The style is dominated by simplicity, natural comfort and intellectuality.

A famous Korean designer team was hired to abandon the tedious and alternative elements, so that the wearer can show himself and feel confident in his work, leisure or gathering.

In terms of customers and products, Lavinia women's clothing is located in the target group of white-collar women living in metropolis between 22~35 years old.

They are independent, self-confident, pay attention to the quality of life, and yearn for a simple and comfortable life.

They may have a gap in age, but at the same time they have a heart to pursue a delicate life.

Lavinia is based on the preferences and needs of consumers for products or marketing mix to identify different characteristics of the buying group.

From this, we can refine the product style, increase the multiple structure, and then mix and match different styles of products to meet the customers' needs of different personalities and consumption needs, so as to satisfy the consumers to a greater extent.

At present, there are more than 100 Lavinia commercial fashion stores in China, including 5 cities in Beijing, Shanghai, Tianjin, southwest and central China.

Lavinia business fashion is expected to open 150 stores nationwide this year. The first flagship store of Lavinia business fashion in Chongqing is expected to open in April, and has officially entered the southwest region. The store takes the national synchronous mode of operation and releases zero season difference new products every quarter.

According to the Lavinia brand side, the Lavinia brand will develop in the future with multiple lines of business, first of all, the Shopping mall, department stores and discount formats under our lines. These formats will continue to develop a store system that is close to consumers, and will continue to expand stores when ready.

The second is our offline innovation + Internet business, which is based on the upgrading of mobile Internet. Online products will gradually upgrade, and will continue to upgrade online under the scenes.

Third, the future line will penetrate into all channels, and listen to consumers' needs more closely.

Vigorously promote online marketing, two pronged efforts to promote the fans economy, promote e-commerce sales growth, to a large extent to consumers a good experience.