Behind The Fashion Show Of Quanzhou Fabric Enterprises

On November 3rd, October 22nd, the sixteenth China international textile fabrics and accessories (Qiu Dong) Fair officially came to a close. The Longfeng textile, Xin Hua shares, Federation Sanhe and more than 60 key surface accessories enterprises in Quanzhou launched a collective attack on this exhibition. In the three day exhibition, more than 5000 kinds of accessories products were launched.

Behind the collective fashion show of Quanzhou accessories enterprises, a deep industry change is taking place. As the upstream industry of textile and clothing, the sales of accessories and accessories have been in a passive position for a long time, and the fashion show is an effort to move Quanzhou accessories from passive to active.

On the afternoon of October 19th, a fashion show was also staged in the fashion city fashion city stone lions special conference.

According to the relevant person in charge of the Shishi cloth industry association, in this fashion show, Shishi 10 backbone fabric enterprises jointly interpreted the fabric fashion with the theme of "leisure life and green imagination", and dynamically released more than 60 new fabric products. With the function of eco environmental protection, the theme of "fashion" and "green" were highlighted.

Interest in fashion shows is not just a fabric business, but also on the afternoon of 19, the largest garment accessories manufacturer in China has released more than 200 fashion accessories in Shanghai through the form of walking show. With the help of men's and women's beautiful headgear and underwear, a variety of series of accessories and various accessories have all displayed different fashion styles on the basis of costumes.

For such a large-scale fashion show, the industry has been brewing for a long time. As early as July this year, the industry has already heard that the Shishi fabric enterprises will be interpreting the fashion show collectively in Shanghai.

Shishi cloth industry association responsible person told reporters that Shanghai surface accessories exhibition as the most important exhibition in the industry, is an important platform for enterprises to display their accessories, but previously, Shishi enterprises participated mostly in static booth.

But in a pile of fabrics, the purchasing staff of garment enterprises receive a lot of cloth cards from enterprises every day. They have no time to think about all the cloth cards in detail, or even have time to see them.

Therefore, it is very important for upstream enterprises to recommend products.

This is also the reason why Shishi noodles accessories company has staged a fashion show. The above person in charge thinks that through the fashion show, the fabric brand can be better communicated.

In fact, at this year's Haibo conference, a number of Shishi fabric enterprises have staged a fashion show. Behind the fashion show is the diversification of the marketing methods of fabric enterprises.

Public information shows that Shishi is currently assembling more than 1000 textile production enterprises, with an annual output of about 200000 tons of knitted fabrics and an annual output of about 4000000000 meters of woven fabrics. It is the most important fabric production base in China, and the gathering of industries will inevitably lead to fierce market competition.

Hou Zhenkan, general manager of Shishi Xinsheng knitted fabric Co., Ltd., told reporters that there is no secret between the fabric enterprises, because the entry threshold is low, and the market competition is more intense.

Under such fierce competition, how to develop marketing channels becomes very important.

Previously, the upstream and downstream docking has undergone many links, and can not be timely and effective communication.

Hou Zhenkan believes that in the future competition, active attack will be an important factor for enterprises to win.

It is understood that gage and other enterprises have even hired a garment designer to undertake fabric design for the enterprise, its purpose is to better grasp the needs of downstream garment enterprises.

After product development, how to succeed in marketing has become a problem.

According to the director of Shishi cloth guild, fashion show is the embodiment of this diversified marketing way. Through fashion show, fabric enterprises can better convey their products to downstream garment enterprises.