How The Original Product Agent Dealers Change Product Agents

The market is changing. Between products and agents, either products change agents or agents change products. We always look for the best partner in the transformation and development. On the one hand, the manufacturer has spent a lot of time thinking about the loyalty of the agents, and on the other hand, the agents have searched everywhere to find products suitable for their own sales. If the product is replaced by an agent, the agent is passive; Agency for product replacement, the manufacturer is passive. In any case, frequent conversion of proxy products is not conducive to market accumulation and development, but in many cases, businesses have to convert proxy products for their own development. Therefore, agents can consider the following 9 aspects when switching agent products. Agent successful brands. As the saying goes, it is good to enjoy the cool under a big tree. Successful brands have successful marketing methods, which is crucial for dealers. As long as you can master successful experience, you can have wealth in advance and may succeed in a short time. The quality of successful brand products is also guaranteed, and the product range is more abundant, which can meet the market and consumer needs. The reputation of successful brands is also good, which can give agents a sense of stability and security in many ways, so that long-term cooperation is possible. 2. Study the market, analyze the profit and grasp the market initiative. Without regular tracking, research and analysis of the market, it is difficult to find problems, respond to market demand and formulate relevant strategies. For the market of products to be represented, it is necessary to carry out market research in person, study market capacity, competitors, market ratio of similar products, sales channels and publicity methods of similar products, analyze the selling points and profit margins that generate profits with data, so as to be able to take the initiative in time and hold the market initiative in their own hands. Only after careful study can we estimate our ability to bear. 3. Understand the technical maturity and technical support mode of the manufacturer. In order to avoid technical problems that cannot be solved in the sales process of the product, it is necessary to make necessary understanding before changing the proxy product. A hypothetical deduction of technical problems can be made until the problem is satisfactorily solved, so as to understand the technical maturity and support of the manufacturer. 4. Understand the distribution mechanism of market agent regions and strive for market price protection. Some large manufacturers generally look for agents of different levels according to different products and series. Or building materials supermarket for product agents, or brand stores for product agents, or provincial comprehensive wholesalers. Timely understanding of the product and regional distribution mechanism is conducive to adopting appropriate strategies for sales and enjoying the customer resources of the agency market. For example, to create a product series that is not available in the store, it can be free from the influence of the price promotion of the products in the store and the establishment of its own distribution channels during holidays. It is necessary to understand the price protection policies of the regional market and whether there are penalties or sanctions for disrupting the cross regional low price goods rush in the market one by one, so as to "know it and then control it". 5. Understand the initial market products and payment methods. The investment promotion agency for new products often has very preferential policies. For larger agents, most of them will adopt a certain proportion of the first batch of goods, or the first batch of goods, the second batch of cash delivery, and strive for the best payment method, which can reduce the inventory pressure of agents. The agent should keep a clear head at this time, and should not purchase blindly. The first batch of purchase should not be done in one step, and the turnover cycle of goods should be calculated. If it is prepared for one month, it can reduce the pressure of capital flow and goods flow. 6. Judge the feasibility of pre agency product marketing. Each manufacturer's publicity and promotion methods are different for each product. Some manufacturers directly operate local or national media, and the cost is paid by the manufacturer; Some manufacturers jointly operate regional media, and the cost is shared equally between the manufacturer and the agent; Some do not have promotion fees, but directly give products with lower discount prices. Agents do their own marketing and so on. They need to know well in advance to strive for the most favorable publicity method for themselves. 7. Read carefully the content of goods and payment involved in the agency product contract. The contract can only be signed on the basis of equality, mutual benefit and win-win cooperation. Note that the "goods" refer to the basic goods, the mode of goods transportation, the time of goods delivery, the type of goods, the distribution of product publicity materials, and the loss of goods. The items refer to the payment settlement method, the landing time of advertising funds, promotion and publicity expenses, store decoration expenses, year-end rebates, etc. The terms of the contract involving goods, payment and time should be carefully read, and the contents of the overlord terms should be resolutely revised. 8. Visit the manufacturer before signing the contract. Now the network is relatively developed, and people use the network widely. If they decide to act as an agent for a product only based on the publicity on the network, the agent will face great risks. If many uncertain factors are not solved on the spot, it will inevitably lead to unpredictable future problems. Therefore, when changing agents, it is better to go to the manufacturer for field investigation first to investigate the legality of the manufacturer, see the valid business license, valid tax registration certificate, organization code certificate, and bank account opening permit with your own eyes, so as to ensure that you can get the goods after payment and become the agent of the real manufacturer's products. 9. Whether after-sales service and corporate culture construction can be accepted and shared. To accept products, we need to accept the culture of the coating company, so that we can form win-win and common prosperity, achieve harmonious communication and exchange, and feel the charm of the corporate culture in the service to consumers. Whether there is enterprise culture or not is the criterion to judge whether the product can maintain its value added for a long time. With deep cultural connotation, lasting product vitality and high added value, the product can often occupy a leading position in the market and have a good market share. Although frequent conversion of proxy products is not conducive to market accumulation and development, if the conversion products are still in the original industry, the agents will actually give themselves one more choice if they convert the proxy products based on the accumulated industry experience.