Tung Sheng Cashmere Is Making A High-Profile Appearance In GB To Build High-End Brand.

Create a customized brand of original ecology

The so-called original ecology refers to Dongsheng.

The raw materials are not sacrificed at the expense of environmental protection, but also control the use of industrial pigments and reduce pollution in the process of processing.

"Although our products have not yet been completely stained, but in a few years, after technological improvements, we will be able to achieve all products without staining."

Li Shengli has his own timetable for the pursuit of original ecology, because he knows that this is the most advantageous "killer" that he can compete with others, and must be firmly controlled.

Another big competition of Dongsheng cashmere is its customized sales mode.

"Our products are mainly customized for customers, and customization starts from scratch."

According to Li Shengli, such marketing strategy is mainly to achieve zero risk by controlling zero inventory.

It is understood that Dongsheng cashmere now has more than 150 franchised stores, but all of these shops have a customized sales model. The goods in the shop are mainly used for display. Customers can determine the styles and colors of garments according to the latest international standards. Finally, all production needs will be produced by Dalang headquarters.

This is different from other clothing stores that are only responsible for sales.

Bold positioning

"Our initial position is to take the high-end line and win with the best raw materials and services.

Our product must be processed through more than 30 processes to ensure quality. "

Li Shengli is very good at making his own customized sales. "In general, we can get 2000 pieces of cashmere sweater and thirty thousand or forty thousand sales per year."

It is understood that this customized sales model is not the first creation of Dongsheng cashmere, but it has started its own way with such a unique way.

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"Nowadays, our brand is very small, but the market is still mainly domestic, while the domestic market is mainly North, and export share accounts for only 40% of the total."

Li Shengli said.

This is the first time that Dongsheng cashmere has taken part in the "Gabon fair". Li Shengli said that this is an exhibition held at the gate of the home. It is a rare opportunity to occupy the right place and benefit people.

Promotion, especially in South market, is also of great help for us to further develop foreign markets. "