Men'S Clothing Industry: Competition Is The Key To Raising The Market.

(brand menswear)

The 2012-2016 year Research Report on the competition pattern of Chinese men's wear industry and the development strategy of leading enterprises reveals that China relies on the wide market and differentiated consumption ability of urban and rural areas.

Enjoyed more than 20 years of rapid growth in the market, initially formed the brand and scale leading edge, brand penetration and market share higher than other garment sub industry, industry competition is increasingly fierce.

At present, foreign brands such as Hugo Boss, Burberry, Armani, Dunhill, Ermenegildo Zegna, Cerruti1881, Ralph Lauren have been standing firmly in China's men's wear market.

With the increasing demand of men's wear market in China, large luxury groups such as LVMH and PPR have begun to increase investment in this field in order to seize market share in time.

Domestic men's wear brands show obvious.

Characteristics, mainly concentrated in coastal provinces such as Zhejiang, Jiangsu, Fujian, Guangdong and other places, forming zhe (YOUNGOR, reporting birds), Su faction (red beans, Bosideng, Hai Lan's home), min faction (seven wolves, Li Lang, Qipai, nine herd Wang) and Guangdong school (Karl Denton, group Hao) men's clothing.

They are self-contained and have their own characteristics.

Among them, the leading position of men's clothing industry in Jiangsu and Zhejiang provinces is obvious. Fujian's men's clothing industry has risen rapidly in recent years, while the advantages of Guangdong's men's clothing industry, especially its foreign trade advantages, are gradually weakening.

These enterprises have been operating in China through brand operation and channel expansion.

On the top, and gradually become the core strength of the domestic men's wear market.

Nowadays, the competitiveness of men's clothing enterprises is mainly manifested in several aspects, such as brand promotion ability, supply chain integration ability, store development ability and enterprise management ability.

Among them, brand extension and meticulous terminal operation are the key factors for Menswear brand to achieve continuous improvement of profitability and enhance market position.

These enterprises are expected to stand out in the competition and become the leading industry in the future.