The Agitate Of Traditional Clothing Market: Fast Fashion

< p > recently, the first brand of the fast fashion brand TOPSHOP Greater China opened in Hongkong.

Fast fashion has once again attracted the attention of the industry. How long can the consumer's enthusiasm for fast fashion last? Who has moved the market cake? < /p >

< p > with the intensification of market competition, all kinds of industries will appear "spoilers" and "spoilers".

The traditional "a target=" _blank "href=" //www.sjfzxm.com/ "dress less than /a" market is the fast fashion, of course, breaking the fashion brand traditional operation mode destroyers is also fast fashion.

In the eyes of the apparel industry and industry chain innovators, they expect the emergence of saboteurs. Only in this way can we break the rigid pattern of clothing brands and get the chance of innovation.

What consumers need is "cheap and fine" a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, and let fast fashion sweep the clothing market. The limelight is not two.

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Less than P, fast fashion is cheap and inexpensive. In a word, it is the fastest speed and the cheapest price to buy the latest fashion in the world.

Fast fashion will hire a large number of < a target= "_blank" href= "//www.sjfzxm.com/" > designer "/a" to participate in the five fashion conference of the world, predict the popular style, and make fusion design.

According to media reports, it takes three weeks to design every clothing from ZARA to the public market.

Fast fashion, ultra high frequency update style, fast fashion production of clothing every year is five to six times the average business.

Coupled with the three price, this is the killer of fast fashion consumers.

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< p > let's look at a set of figures. ZARA average price per dress is only 1/6 of LV, but in the latest quarter's earnings report, the gross profit margin of ZARA before tax is even higher than that of LVMH group, reaching 24%.

Of course, this figure can not be said that the impact of fast fashion on luxury clothing market, but we can see the impact of fast fashion destroyers on the apparel industry's changes and trends.

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"P" destroyers mean not to stick to stereotypes, so there is no doubt that fast fashion squeezed or squeezed quite a lot of clothing brand market share.

For example, how many fashionable young people's favorite clothing brand ESPRIT is now being abandoned by young people.

According to industry sources, the clothing brands with an average price of 500 yuan are in a more dangerous competition pattern. On the one hand, they are hit hard by fast fashion brands. On the other hand, they are affected by online shopping (shopping test < a target= "_blank" href= "//www.sjfzxm.com /" > clothes < /a > home to buy Taobao), so the clothing brand performance at this price level in the past one or two years is very ugly, which also includes first-line sports brand.

You can see that some brands such as Gloria, Oushi Li and other brand clothes are soaring, and advertising marketing is more high-profile because they want to escape from the fast fashion market impact.

In fact, I think that the impact of fast fashion is not all about the brand of the price hole. The fast fashion destroyer brings the apparel industry fast and changing. These two winning magic weapons are stirring up the whole industry. Many luxury brands are not saying that they should be younger and popular recently. Is their practical meaning to understand quickly and change? < /p >