Anta Sports Store Sales Will Return To Normal Level And Inventory Will Continue.

< p > announcement shows that Anta's performance is still declining, with a turnover of 3 billion 367 million yuan, a year-on-year decrease of 14.4%, a gross margin of 41.1%, a decrease of 0.7 percentage points, and a net profit of 625 million 700 thousand yuan, down 18.7% from the same period last year.

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< p > < strong > the ratio of sink to pin returned to normal level < /strong > < /p >

< p > for Anta's decline in sales, the main reason is the fierce competition in the market and the impact of clearing inventory.

The company said that through the efforts of the past 9 months, the Group sales ratio has returned to the normal level between 4.5~5, and it is confident that the ratio will be maintained in the future.

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< p > Anta also pointed out that since the third quarter of 2012, the order for the first quarter of 2014 will increase for the first time. As retailers increase orders for new products in the first quarter of 2014, the order volume of the first quarter of 2014 in the first quarter of July will increase considerably.

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< p > the improvement of the order data is interpreted by the industry as a boost to the confidence index of the downstream franchisee distributors.

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< p > in addition, Anta continued to close its stores in the first half of this year.

According to the data, there are 7834 Anta stores and sports life shops, which are 241 fewer than 8075 at the end of the year. There are 811 children's sporting goods stores, which are 22 less than those at the end of the year. The number of children's sporting goods stores decreased by 241.

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< p > < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > independent industry commentator Ma Gang told reporters that Anta's mid term performance has both advantages and disadvantages.

In addition to the improvement in orders, the inventory situation has also improved.

Data show that as of the end of June, Anta inventories decreased from 687 million yuan at the end of last year to 576 million yuan.

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< p > however, the average stock turnover days of Anta increased by 8 days to 58 days, and the average number of receivable trade turnover days rose to 39 days from the previous 35 days.

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< p > < strong > industry will continue to stockpile < /strong > /p >

< p > in Ma Gang's view, its pformation is not obvious.

Prior to this, after experiencing a low ebb tide, Lining adjusted the strategic pformation plan in a timely manner, and carried out a series of actions, such as eliminating inventory, improving operation structure, supply chain mode and product marketing mode.

Comparatively speaking, Anta has some "low key".

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< p > it is reported that Anta has indicated that the group will increase the efficiency of processing the order and further shorten the time needed for the production of goods to the market.

At the same time, enhance the execution capability of the supply chain to maintain the leading position of Anta sports cost.

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At the meeting held yesterday, Ding Shizhong, chairman and chief executive of the group, said that the sporting goods industry in the mainland still faces challenges. But after the past year's efforts, Anta has gone through the worst period and is confident that it will become the first mainland sporting goods company to get out of the bottom.

Ding Shizhong also predicted that the overall inventory trend of the mainland industry will continue.

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< p > this is too early for Ma Gang to say.

"(Anta) fundamentals have changed, depending on the data of the ordering companies and the interim results of other enterprises.

This year is part of the late adjustment of the industry, and there will be some positive news coming out.

Ma Gang said that despite this, the industry still faces many challenges in the future.

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