The Prospect Of The Pledge Of Exclusive Right Of Trademark Is Available.

< p > "trademark capitalization operation, maximizing the value of trademarks, developing the trademark exclusive rights pledge financing services, and realizing the new way of financing of enterprises".

Recently, a series of trademark activities have been launched in Yangzhou, Jiangsu and Harbin, Heilongjiang.

The local industrial and commercial sector has achieved good results through the establishment of a platform, jointly owned well-known trademark enterprises and local banks and guarantee institutions.

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< p > trademark exclusive rights pledge loan refers to a new type of enterprise financing method that the enterprise with brand advantage has used the trademark exclusive right authorized by the Trademark Office of the State Administration for Industry and commerce according to law to pledge as a pledge, obtain loans from the bank, and repay the principal and interest according to the agreed interest rate and time limit.

According to the statistics of the registration information of the State Trademark Office, the number of pledge financing for trademark exclusive rights in 2013 was 720, and the amount of financing was nearly 30 billion yuan, showing a trend of volume and price rising. Among them, only 241 of Anhui's pledge financing, accounting for 33.47% of the total proportion of the country, accounted for 12% of the total financing.

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< p > report shows that only in 2012, Yangzhou industrial and commercial enterprises helped enterprises realize the "a href=" //www.sjfzxm.com/news/index_c.asp "trademark" /a "exclusive rights pledge loan of more than 500 million yuan, so that some enterprises solved the urgent shortage of funds. In 2013, the Yangzhou municipal government set up a" financing supermarket "for small and medium-sized enterprises. In line with the purpose and concept of actively expanding the financing channels for enterprises and helping small and micro enterprises to keep on developing, a special trademark pledge financing platform was set up through the establishment of" financing supermarket "to better serve enterprises.

Similarly, in Harbin, Heilongjiang, only in the first half of 2013, there were 12 enterprises in Heilongjiang, such as Bin Xi cattle industry Co., Ltd., Zhengyang River flavoring food and Longdan dairy industry, which used the pledge trademark right to get 259 million 500 thousand yuan of bank loans, thus solving the difficulties of short-term capital turnover.

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< p > it is understood that in foreign countries, the exclusive right of trademark < a href= "//www.sjfzxm.com/news/index_c.asp" > pledge financing < /a > service is more mature, and McDonald's and Coca-Cola, as we all know, have obtained financial support through this way. While caring about the European regions such as Dali and France, similar clothing enterprises have accounted for more than 10% of all loans by means of the pledge of trademark exclusive rights.

Through the pledge of exclusive right of trademark, obtaining loans from banks and other financial institutions, making enterprises pform intangible assets into cash flow, this undoubtedly solves the financing problem of enterprises, lightens the financing pressure of enterprises, and supports the expansion of enterprises.

From a deeper level, the financing services of intangible assets will also stimulate enterprises' awareness of independent innovation, so that enterprises can do a better job of brand services and continuously enhance the value of intangible assets.

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< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > trademark > /a > financing mode. Wang Botao, a senior expert in the industry, Beijing intermediate fine soft group, said, first, the trademark exclusive rights pledge financing service is mostly for the enterprises with well-known trademarks or famous trademarks, while the small and medium-sized enterprises only have ordinary trademarks, which makes it difficult for small and medium-sized enterprises to occupy an advantage in the qualification examination or evaluation of financial institutions such as banks.

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Besides, P has been developing for many years in China, but it has not been carried out nationwide. Although the development momentum has improved in recent years, the overall development prospect is worrying. Especially in this year's newly revised trademark law, it is clear that the publicity of famous trademarks and famous trademarks has been largely idle. Enterprises can not make misleading propaganda with well-known trademarks as gimmicks, which has virtually weakened the role of well-known trademarks. Besides, there is no clear legal provision for the pledge of trademark exclusive rights. Most of the services currently carried out by government departments are dominated by government departments, and in the application process, they are faced with many factors, such as many processes, cumbersome procedures and high costs.

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< p > therefore, in the future, it is also necessary for the competent government departments to improve relevant laws and regulations, and introduce more preferential measures. Joint enterprises including trademark registration institutions, intellectual property institutions, asset appraisal institutions, banks, guarantee institutions and other related enterprises do well in service work, do well the pledge financing service of trademark exclusive rights, and strive to provide more small and medium enterprises with pledge financing loans for intangible assets.

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