The Seven Wolves Achieved A Total Operating Income Of 650 Million Yuan In The First Quarter Of This Year.

< p > > a href= "http://fz.sjfzxm.com/" > seven wolves < /a > (seven wolf store) issued the first quarter business bulletin.

Announcements showed that the first quarter of the seven wolves achieved operating income of 650 million yuan, down 31.3% from the same period last year, and net profit of 112 million yuan, down 39.9% from the same period last year, with a quarterly earnings per share of 0.15 yuan.

After deducting non recurring gains and losses, net profit fell 58.8% compared to the same period last year.

Trapped in the terminal consumer downturn and the first half of 2014 there will be pressure to order, seven wolves predict in a quarterly report, in 2014, the 1-6 month seven wolf net profit growth rate is -30% to -50%.

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< p > announcement shows that the quarterly profit margins of the seven wolves have been further improved, but the income is not up to expectations, resulting in higher cost pressure. The high-end positioning of black label products has increased, driving the quarterly gross profit margin in 2014 to rise by 0.6 percentage points to 47.2%.

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< p > > a href= "http://sjfzxm.com/news/index_x.asp" > seven wolves > /a > spring order meeting also fell, but the cost control situation is better. However, because of the large income decline, the cost rate still increased considerably.

The seven wolves were awarded the title of high-tech enterprises in 2014, and the income tax rate decreased by 6.7% to 18.5% compared with the same period last year.

Earnings quality, after 2013 (2013 stores) in the four quarter of the year after recycling channel inventory, the company's profit quality has improved, inventories decreased slightly from the beginning of the year to 17.1% to 540 million yuan, accounts receivable increased 24.9% to 550 million yuan compared with the beginning of the year.

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< p > joining mode is highlighted in the period of weak consumption, and the seven wolves actively deepen pformation and enhance the ability of retail management.

Shenyin Wanguo Securities said that in 2014, the overall consumption of the market was weak, and the selling rate of the terminal was relatively high. The franchisees were more cautious about the sales in 2014. It is expected that the 2014 autumn and winter orders of the seven wolves will end in the order of 10%-20%.

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< p > > a href= "http://sjfzxm.com/news/index_s.asp" > Shenyin < /a > Wanguo Securities pointed out that there has been no obvious improvement in retail sales this year. The business mode of expanding business in men's wear area is challenged.

Faced with difficulties, the seven wolves insisted on pforming from wholesale to retail, unified pricing system, and reclassified the channel into "upgrading shop", "pition shop" and "general store". Different marketing strategies were put forward for different channels, while actively developing electric business and factory stores, and establishing a reasonable inventory distribution system.

In the low season of the industry, seven wolves are still exploring the direction of pformation. Shenyang Wanguo Securities will continue to maintain overweight rating.

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