Terminal Store Design Positioning Style

The first feeling of a mature brand to a person should be a visual enjoyment with a high aesthetic sense.

So the international brands like Dior, Chanel, GUCCI and so on can be familiar to people.

No matter from the brand font, color, product style, or from the promotion of the brand's terminal image, these brands have maintained the absolute unity.

Why should a clothing company pay attention to the design and display of terminal stores? First, a simple example, the clothing brand promotes the standard shop in the whole country, which is equivalent to setting up a standard image and an outdoor billboard in the most prosperous commercial area of every city. This influence is self-evident; secondly, with the development of the brand, the goods will be serialized, and the freight yard will be launched.

It will be implemented by the company after unified training, so no unified shop will guarantee the liveliness of the freight yard.

It is a systematic project. It is a necessary condition to take the branding road and is the basis for forming a win-win situation. Therefore, it is necessary for clothing companies and franchisees to attach importance to it.

Style positioning, to be clear whether your brand is casual or formal dress, is it men's clothing?

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Casual wear shops should give people the feeling of being free and relaxed. They can give the background music with strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded and displayed and displayed on the side. They should be placed at random and have a sense of entirety.

The colors of women's clothing should be feminine. Light blue, white, red, white, purple, white, camel white, white, black and white are good choices. The lines must be streamlined, thin, light and soft, and more mirrors.

Men's clothing is mainly made of coarse mineral lines and deep colors, mostly made of walnut and other materials.

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The direct criterion for measuring store design is the quality of merchandise sales. Therefore, making customers the most convenient, intuitive and clear touch is the primary objective.

When receiving a store interior design task, we first need to analyze the form and nature of the merchandise sold by the store, with the purpose of making use of various human design elements to highlight the shape and personality of the merchandise, but not to win the competition.

The analysis of commodities can start from the following points.

First, the size and type of commodities: how large the size of similar products varies, for example, there are both huge piano and delicate harmonica in the musical shop, and the goods in bookstores and optician stores are basically the same.

This kind of amplitude of variation causes different sense of space, and the products with large change range are rich in display, but it is also easy to cause confusion. When designing, we should emphasize order and reduce artificial decoration elements.

Goods with a small change range are arranged in neat order, but easy to fall into monotony. When designing, they should pay attention to changes and increase decorative elements.

Second, the shape of the commodity: the shape of the same commodity changes much, the space feels lively, but it is also easy to mess up, such as a toy shop.

If there is little difference in the image of the merchandise sold, attention should be paid to changes in the design space, otherwise it will make people feel dull.

For example, shoes do not change much with each other, but our common shoe shops are arranged in different categories, which is hard to arouse people's interest.

Conversely, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere.

In addition, the shape of commodities is also changeable.

For example, clothing stores use models to create colorful images.

Models are often the main elements of a fashion store.

Third, the color and texture of products: the color of antiques and household appliances is grey, and the colors of plastic products and toys are colourful. This requires interior design tones to play a role as a foil, and to highlight the color of commodities as far as possible.

In addition, the texture of a product often shows its charm under specific light and background. For example, the display of glassware must highlight its glittering and plucent features to attract customers.

Fourth, commodity groups and individuals: whether the commodity appears in the form of groups or individuals, has a great impact on the purchase of customers.

Small commodity groups can play a noticeable role, but too much aggregation can also lead to "unsalable" speculation.

Asymmetric group processing will give people the impression of "rush".

As for valuable commodities, only strict restrictions on the number of display can fully display its value. For the commodity appearing in the group, interior design should be accompanied by a lively and prosperous atmosphere. The design of individual products should be pursued with elegant and relaxed style.